Another Day, Another Default Judgment Against Gabe Whitley
The Washington Examiner
1. PRINT ONLINE MOBILE EVENTS STREET ACTIVATION EMAIL
examiner media group Requested. Read. Relied on.
2. The Washington Examiner is a multi-media company that
provides targeted solutions that get results.
With the highest average HH income ($103,000) among the top 10 metro markets and more than
POWERFUL
POWERFUL
MARKET $126.5 billion in consumer spending, Washington DC is ranked the healthiest retail market in the
MARKET
nation and an important place for you to connect with more customers to grow your business.
The Washington Examiner helps you expand your business by effectively reaching your ideal
TARGETED
TARGETED audience. Our distribution strategy is targeted to a home delivered audience, with very high retail
purchasing power, and our street edition reaches young, mobile “Millennial” consumers.
The Washington Examiner is a definitive and credible local news brand that reaches more than
CREDIBLE
CREDIBLE
BRAND 1,000,000 adults each week. Readers are highly educated and affluent with above-average
BRAND
discretionary incomes giving them more purchasing power than the general market.
The Washington Examiner invested $1.5 million dollars on an opt-in strategy to ensure our
OPT-IN
OPT-IN newspaper is requested, read, and relied on. People who choose to opt-in to receive home
delivery are engaged readers and are more likely to shop our ads and buy your product or
service.
As a consultative media company, we deliver your message to the right audience in the most
360
360
SOLUTIONS
effective way. Our knowledge of the market coupled with your business goals, allows us to provide
SOLUTIONS
you with a targeted and comprehensive marketing strategy that gets results.
Source: 2011 Census Bureau and 2011 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and
AdMall. Washington Regional Economic Development 2011-2012. ChainLink Economics 2011. examiner media group Requested. Read. Relied on.
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3. The Examiner’s unique approach helps you create profitable
partnerships with our readers; your desired customers.
Affluent and Influential Young Millennial Mobile Washingtonians
•The distribution footprint includes •Nearly one-third (30%) of •The Washington DC area
four of the ten most affluent and Washington Examiner weekday population virtually doubles
five of the most educated counties readers are “Millennials” – when 450,000 people commute
in the U.S. below the age of 34. to work each weekday.
•55% of consumer expenditures •Nearly half are married (45%) •The Washington Examiner is
occur in the Examiner footprint. with children (37%). delivered by hand to this mobile
•45,000 copies delivered to House •60% are more likely to use population on their way to work
and Senate offices, the Pentagon, Facebook and Twitter from their in 1,832 high profile, high traffic
locations.
federal agencies, White House, cell phones.
courts, military, lobbyists, and
associations.
Source: Scaborough Research. R2, 2011.
examiner media group Requested. Read. Relied on.
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4. People read the Examiner for local news in a concise read –
they say “it’s what a newspaper should be”.
The Washington Examiner’s unique content mix of local
news coupled with a governmental focus – which is local news
in Washington DC – drives consistent readership and online
audience growth.
In addition to local news, The Washington Examiner offers
readers a wide variety of news features including Healthy
Living , Education , Time Out!, The Look, and Home & Garden.
Reasons To Read
Among Home Delivered Readers*:
93% 84% 81%
It’s free. Concise Good local
read. news.
Among Single Copy Readers**:
90% 68% 64%
Read for Read more than Read 5 days
local news. 20 mins. daily. per week.
*Source: CAC Readership Study, May 2012.
**Source: Scarborough Intercept Study, September 2011.
examiner media group Requested. Read. Relied on.
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5. Readers opt-in to receive The Examiner making it
requested, read, and relied on.
The Washington Examiner to invested $1.5 million in an opt-in campaign to ensure our newspaper is being read
by those who want it. Moving newspapers into the hands of those households requesting home delivery guarantees
satisfaction for readers and advertisers. Our CAC audience research revealed that Examiner home-delivered
households are engaged; our single copy locations all but sell out daily with an average pick-up rate of 98%.
Home Edition* Street Edition** Weekly Audience**
Weekly Issues Distributed: 411,515 Weekly Street Issues: 591,786 Weekly Issues Distributed: 1,003,301
HH Acceptance: Pick-Up rate: Pick-up rate:
92% 98% 96%
Thursday/Sunday Home Delivery 80-120 Hawkers daily
1,712 Single Copy Locations
Including Book Stores
After choosing The Washington Examiner,
97% of new households have been retained for more than a year.
Source: CAC Publisher’s Statement, March 2012.
* Readership Growth Initiative, completed Spring 2011.
examiner media group Requested. Read. Relied on.
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6. The Washington Examiner engages readers and delivers
the audiences you want to create long-term results.
CIRCULATION
CIRCULATION AUDIENCE PROFILE
AUDIENCE PROFILE DIGITAL / MOBILE
DIGITAL / MOBILE
SUNDAY
57% Men and 43% Women,
38% Between Ages 25-49, 5 MM
81% Homeowners, 56% College + Uniques
UNIQUES April 2012
WEEKDAY 4,300,000
M/T Circ 105,200 60% Men and 40% Women,
50% Between Ages 25-49, PAGE VIEWS
Wed Circ 127,000 67% Home Owners, 49% College +, 8,000,000
Thur Circ 294,000 ONLINE
Fri Circ 136,000 63% Men and 37% Women .gov & .mil
63% Between Ages 25-49, 100,000+ visits
Sun Circ 236,700 69% Home Owners, 69% College +,
Su/F E-dition 18,800 90% unduplicated to the printed edition
2012
examiner media group
Source: Circulation CAC Audit, Fall 2011 adjusted May 2012, Demos:
Scarborough R2 2011 and R1 2012. Online: Google Analytics. Requested. Read. Relied on.
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7. As a consultative media company, we help deliver your
message to the right audience in the most effective way.
Pop
PRINT SOLUTIONS
Ups
•Front Cover Wraps
•Front Page Skyboxes
•Front Page Strips
•Tab-Ons
•Pop-Ups
•Content Adjacencies
•Inserts
•Print/Delivers
Sky
Cover Box
Wraps
Tab
Ons
Strip
Ads
examiner media group Requested. Read. Relied on.
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8. Interact with consumers through live events, promotions,
and signage to build connections and transactions.
OUT-OF-HOME
•Events/Promotions
•Partnerships With Major DC
Arts, Events, Sports Franchises,
and Military
•Custom Events: Built To Fit
Your Need
•Brand Ambassadors
•Mobile Marketing Teams
•Sampling
•Shout Outs!
•Rack Cards and QR Codes
•Convention Center Signage
examiner media group Requested. Read. Relied on.
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9. Washingtonexaminer.com delivers a multi-faceted digital
experience to reach more than 5 million adults monthly!
DIGITAL SOLUTIONS
•Home Page Wraps •
•Traditional Banners
•Standard Display Ads
•Rich Media Expandables
•Video Display
•Social Media Sponsorships
•Custom Pop-Up Platforms
•
examiner media group Requested. Read. Relied on.
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10. The Examiner works with many clients to maximize their
advertising investment and deliver measurable results.
examiner media group Requested. Read. Relied on.
10
11. For more information contact
Jeannine Antus @ 818-429-0913
examiner media group Requested. Read. Relied on.
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