This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.

1. Online Marketing, Part II: Turning Participants into Supporters -- Stepping up Your Online Fundraising Presented by Kivi Leroux Miller

2. This is Me

3. Me Online

5. Kivi’s Live Oak Theory of Online Marketing for Nonprofits

6. The Trunk is Your Website

7. Leaves are Your E-Newsletter and RSS Feeds

8. Acorns are What You Share with Your Biggest Fans

9. Seedlings are Your New Online Communities and Major Donors who Grow from Your Acorns

10. PART I: Website and E-Newsletter Fundamentals

13. PART II: Fundraising (and Friendraising) via Email, RSS Feeds, and Social Media

16. 2008 Convio Benchmark Index convio.com/resources/ nonprofit-sector-research.html

17. Web 2.0 Makes This Easier Patron Participant Page Viewer Getting answers, reading, lurking Subscribing, commenting, posting, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!

19. Is it obvious you want it and easy for me to give it to you?

21. How big is your email list now?

22. How big is your direct mail list?

25. Find Out What Makes Them Tick Allow your readers to talk back to you. Flickr: clippodcaster

28. When do unsubscribes peak?

33. What incentives can you offer?

36. How else can you get new email addresses?

37. Flickr: crystl

41. Segmentation is Water Flickr: Martin LaBar Your list can grow and prosper without segmentation, but you’ll be much more vibrant with it. Flickr: Fallen Pegasus OR

43. Let People Segment Themselves Let supporters tell you what they want and how often. Flickr: sage(crazy busy)

44. You Segment Them Further Based on your marketing goals.

45. How could you segment more effectively?

46. Segmentation Example Segmenting based on subject area interest Source: 2008 eNonprofit Benchmarks Study, NTEN & M+R Strategic Services

51. Who Are the Wired Wealthy? Source: “The Wired Wealthy” by Convio, Sea Change Strategies, and Edge Research, 2008.

58. What does this tell you?

59. Flickr: Mark Strozier

63. What would be in your intro email series?

65. Tired of Talking About Email? Flickr: Robyn Gallagher

66. It’s Cool, It’s Hip, It’s . . . Flickr: Jeff Milner

70. Stop me if you are doing any of these things, or want to see them live.

72. RSS: Subscribing to Blogs, Podcasts, Etc.

74. Groups on Flickr

75. Facebook Causes

76. Keep an Eye on Mobile Tools

77. What else do you wanna know?

78. Questions?

79. Congratulations! © 2008, EcoScribe Communications