5. What is Web
2.0?
From a platform of presentation
(eyeballs, stickiness, etc.) to a
computational platform
Whatever you do on the web,
you are in a sense programming.
Thursday, November 12, 2009
6. What is Web 2.0?
• Blogs (citizen journalism), wikis, social
networks, web services, RSS feeds,
recommendations, folxonomies (i.e., folk
taxonomies / user created taxonomies /
tagging), open APIs, etc.
• Consumers become producers
(prosumers)
Thursday, November 12, 2009
7. What does Web 2.0
mean to individuals?
• participation • connectedness
• collaboration • rich experiences
• conversation • etc!
• community
Thursday, November 12, 2009
8. What does web 2.0
mean to organizations?
• openness
• collaboration
• crowd sourcing
• empowered and engaged customers/
partners/suppliers
• etc!
Thursday, November 12, 2009
9. “Web 2.0 applications support the creation of
informal users’ networks facilitating the flow
of ideas and knowledge by allowing the
efficient generation, dissemination, sharing and
editing/refining of informational content” [1]
Thursday, November 12, 2009
10. Web 2.0 is also called wisdom
web, social web, people-centric
web, participative web, read/
write web, etc. [1]
Thursday, November 12, 2009
11. Web 2.0 - classification [1]
Web 2.0!
Blogs & Social Content Forums / Content
Podcasts! Networks! Communities! Bulletin Boards! Aggregators!
Web logs / journals! Applications allowing Applications organizing & Applications for Applications allowing
users to build sharing a particular type of exchanging ideas and users to customize
Fastest growing
personal websites content! information usually web content using
category of Web 2.0
accessible to others around special Real Simple
applications! www.youtube.com (videos)!
for exchange of interests! Syndication (RSS)!
http://wordpress.org ! personal content and www.flickr.com (photos)!
www.epinions.com!
communication!
www.digg.com (social
www.python.org !
www.facebook.com ! bookmarking)!
www.wikipedia.org (publicly
edited encyclopedia) !
Thursday, November 12, 2009
12. Web 2.0 - main principles [1]
• Service-based, simple and open-source solutions
• Simple interfaces, limited features, customizable
applications
• Network effect vs. vendor lock-in
• A user would not switch from Skype to a
competitor if the user’s contacts are also on
Skype
Thursday, November 12, 2009
13. Web 2.0 - main
principles [1]
From software as a product to
software as a service (Google
Docs, Salesforce)
Thursday, November 12, 2009
14. Web 2.0 - main principles [1]
• Continuous and incremental application
development requiring user participation
• Users are no longer just consumers, they
contribute, review and refine content aggregation
of collective intelligence
• Continuous real time improvement of
applications based on user feedback
• Software remains under development and
improvement as long as it exists (Perpetual Beta)
Thursday, November 12, 2009
15. Web 2.0 - main principles [1]
• New service based business models and new
opportunities for reaching small consumers with
low-volume products
• Offer services for free and generate revenue
through advertising and/or sponsoring (Google
Search, etc.)
• Offer basic services for free and charge a fee
for premium services (Ning, etc.)
Thursday, November 12, 2009
16. Leverage the Long Tail
“a retailing concept describing the niche strategy of selling a large number of
unique items in relatively small quantities - usually in addition to selling fewer
popular items in large quantities.” [Source: en.wikipedia.org/wiki/The_Long_Tail]
Thursday, November 12, 2009
17. Web 2.0 &
collaboration
Thursday, November 12, 2009
18. Goldcorp Example
• Inspired by the Linux story, Goldcorp
published its geological data and held a
contest for whoever finds gold based on
the data
• 77 submissions from around the world
Thursday, November 12, 2009
19. Open market for ideas
• http://www.innocentive.com/
• P&G: most innovations will come from
outside the company
• Portfolio of IP (intellectual property) some
of it kept private, some of it shared
Thursday, November 12, 2009
20. Boeing co-innovated a plane
on the web with its
suppliers (considered peers)
Thursday, November 12, 2009
21. Netflix
• The www.Netflix.com crowd-sourcing
example
• 1 million dollars awarded to a team who
created a movie recommendation
algorithm
Thursday, November 12, 2009
22. “There is no crowd in crowd-sourcing. There
are only virtuosos, usually uniquely talented,
highly trained people who have worked for
decades in a field ”
Dan Woods
“The Myth of Crowd-sourcing Crowds don't innovate--individuals do.”
http://www.forbes.com/2009/09/28/crowdsourcing-enterprise-innovation-technology-cio-
network-jargonspy.html
Thursday, November 12, 2009
25. “companies have always used teams to
solve problems, focus groups to explore
customer needs, consumer surveys to
understand the market and annual
meetings to listen to shareholders” [2]
Thursday, November 12, 2009
26. Decisions 2.0 [2]
• Today companies can use Web 2.0 (“collective
intelligence”, “wisdom of the crowd”, wikis,
“crowdsourcing”, etc.) in making decisions
• Decision making can be broken into generation
of potential solutions evaluation of those
solutions
• These two tasks can be influenced by human
biases which can be mitigated using collective
intelligence
Thursday, November 12, 2009
28. Decisions 2.0 [2]
• A study on Collective Intelligence concluded that:
• Tools using collective intelligence have
performed better than theorists can explain
• Collective intelligence is better for idea
generation than for idea evaluation
• Managers need to consider many key issues
when designing collective intelligence tools –
from loss of control to balance of diversity to
expertise
Thursday, November 12, 2009
30. Suppliers
Customers
Enterprise
Partners
: Web 2.0 Deployment
Thursday, November 12, 2009
31. Enterprises and Web 2.0 [3]
• Internally: share ideas, access to knowledge,
reduced cost of communication, reduced time to
market products, improved customer satisfaction
• Externally: better interactions with organizations
and customers, closer ties with customers,
increased customer awareness of the company’s
products, improved customer satisfaction, joint
design with customers, partners and suppliers
Thursday, November 12, 2009
37. Social Network Analysis
• Social Network are measured in terms of:
• Degree Centrality: The number of direct connections a node
has. What really matters is where those connections lead to and
how they connect the otherwise unconnected.
• Betweenness Centrality: A node with high betweenness has
great influence over what flows in the network indicating
important links and single point of failure.
• Closeness Centrality: The measure of closeness of a node which
are close to everyone else. The pattern of the direct and indirect
ties allows the nodes any other node in the network more
quickly than anyone else. They have the shortest paths to all
others.
Thursday, November 12, 2009
41. Effective Customer Targeting:
Predicting the Potential Actors, Choosing the right actors,
Most Visited actor
Thursday, November 12, 2009
42. ),-./0(
!"#$%&'(
102,.-3(
)*+",-.(
4+22(%20(
)*+"0$( )*+"0$(
!+560-'( !#22022,#-(
Future of Social Commerce
Thursday, November 12, 2009
43. @amir_a_rad
a.afrasiabi@uottawa.ca
Thursday, November 12, 2009
44. Health Care &
Health 2.0
Thursday, November 12, 2009
45. Current Trends in
Health Care
• Effective health Information Sharing is highly required:
• From Biomedicine to Infomedicine
• Health care models and policies [4] are emerging from
disease-centered to patient-centered [5].
• Internet Models as a primary source of health information
mainly for:
• Improving collaboration along the health care process.
• Finding timely and personalized health information.
Thursday, November 12, 2009
46. Health 2.0 Definition
• Combination of health • Exchange health
information;
data and health
information with patient
experience through the • Collaborate with each other
on a large scale;
use of ICT, enabling the
citizen to become an
active and responsible
• Actively participate in health
care process;
partner in his/her own
health and care pathway • Build personal network of
(by Lodewijk Bos), where friends;
consumers are able to:
• And patient expertise is
valued!
Thursday, November 12, 2009
49. Sources Used to Find or Access
Health-Related Information in the
Past 12 Months in US, 2008.[6]
Thursday, November 12, 2009
50. According to Dr. Martin Seligman’s findings,
extremely happy people are extremely social.
And technology, entertainment, and design are
able to increase happiness and positive emotion
by increasing meaning engagement in life.
Thursday, November 12, 2009
53. Health 2.0
Basis Structure
Thursday, November 12, 2009
54. Swan Health
2.0 Model [7]
Thursday, November 12, 2009
55. E-Health Issues
• Information integration is a critical point.
• Delivering right information to the right
person at the right time!
• Information explosion in health
• Credibility and patients’ privacy are challenging.
Thursday, November 12, 2009
56. E-Health 2.0 Initiatives
• Health care mechanism/model with the
following characteristics:
• Supports multi-disciplinary decision-
making
• Offers customizable (personalized)
health services
• Accepts the patients as partner through
structured participation schema
Thursday, November 12, 2009
57. E-Health 2.0 Initiatives
• Digitizing a health care process/scenario
based on SCM Models where:
• Patients are partners
• Health professionals are consultants
• Hospitals/clinics are service enablers
Thursday, November 12, 2009
58. @PayamSadeghi
http://www.iPayam.com/MyThesis/
PSade077@uOttawa.ca
Thursday, November 12, 2009
65. The possibility of “Serendipitous Connections”
The power of “Weak-Tie” relationships
Thursday, November 12, 2009
66. Twitter!
Hang on - isn’t Twitter a
Pointless Waste of Time?
NO
Twitter is having real impact.
Thursday, November 12, 2009
67. The US gvt intervened to change
Twitter’s maintenance time to
keep the service up in the
aftermath of Iran’s Election
Authoritarian
regimes are now
more afraid of
conversation than
information
Thursday, November 12, 2009
68. October 13th, 2009:
#Trafigura is trending -
why?
October 16th, 2009: “Jan
Moir” is trending - why?
Thursday, November 12, 2009
69. #Trafigura: Outrage at the press prohibited from reporting on
parliament
“Jan Moir”: Disgust at an article about the tragic death of a pop star
Thursday, November 12, 2009
70. Twitter doesn’t just tell us what a
person is doing right now, it tells us
what’s hot, what people are getting
angry/excited/upset about.
Twitter captures the moment.
Thursday, November 12, 2009
71. Information Gathering:
Crowd-Source your News
• Personally, the most
useful aspect of Twitter
• Follow leaders in your
field
• People working in
similar areas, who
tweet useful links
• People who inspire
you
Thursday, November 12, 2009
72. Keeping in touch...
... through ambient
intimacy / awareness
Thursday, November 12, 2009
73. If you’re a
business, your
customers are
talking about you.
If you’re smart, you’re
listening to what they’re
saying about your brand.
Twitter is one mechanism
for listening.
Thursday, November 12, 2009
74. Your conversations Who are you
say a lot about you. talking to?
Who’s talking
about you?
Measuring
conversations, is one
way to measure (no-one talks to
engagement. spammers)
Thursday, November 12, 2009
75. Spammers have caused number of followers
to became a poor way to measure influence.
Thursday, November 12, 2009
76. Spammers on
Twitter
Nobody’s listening to spammers.
They aren’t listening to anyone
else.
There’s no conversation.
Thursday, November 12, 2009
77. Conversations
I decided someone’s conversation
network was a better measure of
influence.
So I graphed it.
(this guy’s not very influential)
Thursday, November 12, 2009
82. Light-user: @jdemond
See how clear the sub-networks are?
Wouldn’t it be nice if we could pick
these out for everyone.
Thursday, November 12, 2009
83. @kittenthebad
http://kittenthebad.wordpress.com/
catehuston@googlewave.com
Thursday, November 12, 2009
84. http://geekandpoke.typepad.com/geekandpoke/
2009/09/the-art-of-programming.html
http://www.flickr.com/photos/briansolis/
2080563665/
Decisions 2.0: The Power of Collective
Intelligence, E. Bonabeau, MIT Sloan Management
Review,VOL. 50 NO. 2 PP 45-52, 2009
How companies are benefiting from Web
2.0, A Mckinsey Global Survey, 2009
How companies are benefiting from Web
2.0, A Mckinsey Global Survey, 2009
Thursday, November 12, 2009
85. iCrossing, How America Searches: Health and
Wellness. January 2008.
Emerging Patient-Driven Health Care Models: An
Examination of Health Social Networks, Consumer
Personalized Medicine and Quantified Self-Tracking, By
Melanie Swan, February 2009.
By Gunther Eysenbach, MD, MPH (http://
www.jmir.org/2008/3/e22/).
Thursday, November 12, 2009
90. References
• [1] Web 2.0: Conceptual Foundations and
Marketing Issues, E. Constantinides and S. J.
Fountain, Journal of Direct, Data and Digital
Marketing Practice,VOL. 9 NO. 3 PP 231-244, 2008
• [2] Decisions 2.0: The Power of Collective
Intelligence, E. Bonabeau, MIT Sloan Management
Review,VOL. 50 NO. 2 PP 45-52, 2009
• [3] How companies are benefiting from Web 2.0, A
Mckinsey Global Survey, 2009
Thursday, November 12, 2009
91. References
• [4] Web 2.0 systems supporting childhood chronic disease management:
A pattern language representation of a general architecture. By Toomas
Timpka and et al, November 2008.
• [5] Expanding patient-centered care to empower patients and assist
providers. By M. W. Stanton, May 2002)
• [6] iCrossing, How America Searches: Health and Wellness. January 2008.
• [7] Emerging Patient-Driven Health Care Models: An Examination of
Health Social Networks, Consumer Personalized Medicine and
Quantified Self-Tracking, By Melanie Swan, February 2009.
• [8] By Gunther Eysenbach, MD, MPH (http://www.jmir.org/2008/3/e22/).
Thursday, November 12, 2009