How your content can catch the curator's eye

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The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.

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Pick me! Pick me!
How your content can
catch the curator’s eye

Kit Seeborg
WebVisions NYC 2012

“The curator is an editor who
sorts through the content to find
the information relevant to a
company and/or its audience.
Curators are not content
creators. And this is where the
challenge lies for thought
leadership.”
Scott Gillum, Forbes Jan. 6, 2012

originalit
y color
layout

text style lengt
h

image
typograph Error-
y
s
free

How to catch a curator’s eye…

1. Make your content easy to
find

“Top Trends” lists = curation candy

http://trendwatching.com/briefing

What the curator sees…hat the
curator sees…

5. Choose your title wisely

Punchy!
‘Anatomy of the Perfect LandingPage'

Not so much:
‘Jenny twitter ppt final v.2’

How to catch a curator’s eye…
1. Make content easy to find
2. Understand trends
3. No echo chamber
4. Include a bite-sized version
5. Choose your title wisely
6. Tell us about yourself
7. Make it easy to share

Thank you!

Kit Seeborg
kit@seeborg.com
@zsazsa @bumpertunes @slideshare

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How your content can catch the curator's eye

1. Pick me! Pick me! How your content can catch the curator’s eye Kit Seeborg WebVisions NYC 2012

4. “The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. And this is where the challenge lies for thought leadership.” Scott Gillum, Forbes Jan. 6, 2012

5. design content context Select !

6. originalit y color layout text style lengt h image typograph Error- y s free

7. SlideShare home page…

8. Pinterest – DIY Curation

9. How to catch a curator’s eye… 1. Make your content easy to find

10. 2. Follow trends

11. 3. Avoid the echo chamber… cho chamber

12. “Top Trends” lists = curation candy http://trendwatching.com/briefing

13. 4. Create bite-sized versions

14. What the curator sees…hat the curator sees…

15. 5. Choose your title wisely Punchy! ‘Anatomy of the Perfect LandingPage' Not so much: ‘Jenny twitter ppt final v.2’

16. 6. Tell us a little bit about yourself

17. 7. Make your content easy to share

18. 7. …easy to share

19. How to catch a curator’s eye… 1. Make content easy to find 2. Understand trends 3. No echo chamber 4. Include a bite-sized version 5. Choose your title wisely 6. Tell us about yourself 7. Make it easy to share

20. Thank you! Kit Seeborg kit@seeborg.com @zsazsa @bumpertunes @slideshare

Notas do Editor

The elements that lead to a selection of curated content
Context – the relationship between content and its surroundings
Pinterest
Follow trends – find inspiration in the work of your peers, style matters: Threadless
Avoid the echo chamber
Top 12 list from Trendwatching.com .cIf you’re making a list of trends, and it starts with Facebook, you’re not thinking outside the box.

How your content can catch the curator's eye

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How your content can catch the curator's eye

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