Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce
• 3. I’m going to show you... How to understand your customers as much as possible without needing to sink countless hours into analysis. • 4. The Quick Checkup1 Lookup and Discovery2 Monitoring3 The Deep Dive4 We’ll cover... • 5. The Quick Checkup 1 • 6. A 30 second check for problems and opportunities • 7. Focus on... What’s changing? And in what direction is it going? • 8. The Metrics Tab • 9. Number of completed orders1 Conversion rate Visitor -> Purchase2 Average revenue per user3 Revenue4 Newsletter signups5 Number of products added to cart6 Key metrics you should add for ecommerce • 10. The Daily Metrics Email • 11. Where to set up your daily metrics email: • 12. Do your Quick Checkup daily. Either log in to review your metrics or use the Daily Metrics email. • 13. Lookup and Discovery 2 • 14. Review main reports and answer critical questions • 15. Segment Revenue Report1 Funnels2 People Search3 Cohorts4 4 ways to look up your data • 16. 1. Segment your revenue report • 17. You’ll get data like this: • 18. First ever referrer1 Product categories2 Search terms and campaigns3 Business type, industry, or demographics 4 Key properties to segment revenue by: • 19. 2. Your main funnel • 20. Establish your own baseline1 Look for bottlenecks2 Test changes on entire funnel3 Quality in = quality out4 Best practices for funnels • 21. 3. People searches help you understand users • 22. View timelines of individual users • 23. 4. Use cohorts to track acquisition • 24. And repeat purchases by product category • 25. Do a Lookup and Discovery Weekly Once a week, review who your customers are, where they come from, and answer critical questions. • 26. Monitoring 3 • 27. Keep an eye on data as it happens • 28. KISSmetrics Live • 29. Keeping an eye on a launch1 Making sure critical functions work2 Debugging data implementation3 Perfect for... • 30. Monitor your data in the background. Many of our customers set up a dedicated monitor for KISSmetrics Live. • 31. The Deep Dive 4 • 32. Time to slice and dice • 33. The Power Report • 34. Compare impact of features on purchases... • 35. Build segments within segments • 36. Build tiered segments1 Unlimited columns of your metrics2 Apply filters to each metric3 Flexibility of MySQL queries without code 4 You can... • 37. Who gets access to the Power Report? You need to be on one of our Professional plans. • 38. Do a Deep Dive monthly Once a month, slice and dice your data to answer every question that came up. • 39. I have 4 action steps for you • 40. Daily = Quick Checkup1 Weekly = Lookup and Discovery2 Monthly = Deep Dive3 Show your Live tab on a monitor4 Action Steps to Become Data Driven
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Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce
- 1. Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce Lars Lofgren Growth Manager - August 2013
- 2. @larslofgren
- 3. I’m going to show you... How to understand your customers as much as possible without needing to sink countless hours into analysis.
- 4. The Quick Checkup1 Lookup and Discovery2 Monitoring3 The Deep Dive4 We’ll cover...
- 6. A 30 second check for problems and opportunities
- 7. Focus on... What’s changing? And in what direction is it going?
- 9. Number of completed orders1 Conversion rate Visitor -> Purchase2 Average revenue per user3 Revenue4 Newsletter signups5 Number of products added to cart6 Key metrics you should add for ecommerce
- 10. The Daily Metrics Email
- 11. Where to set up your daily metrics email:
- 12. Do your Quick Checkup daily. Either log in to review your metrics or use the Daily Metrics email.
- 14. Review main reports and answer critical questions
- 15. Segment Revenue Report1 Funnels2 People Search3 Cohorts4 4 ways to look up your data
- 16. 1. Segment your revenue report
- 17. You’ll get data like this:
- 18. First ever referrer1 Product categories2 Search terms and campaigns3 Business type, industry, or demographics 4 Key properties to segment revenue by:
- 19. 2. Your main funnel
- 20. Establish your own baseline1 Look for bottlenecks2 Test changes on entire funnel3 Quality in = quality out4 Best practices for funnels
- 21. 3. People searches help you understand users
- 22. View timelines of individual users
- 23. 4. Use cohorts to track acquisition
- 24. And repeat purchases by product category
- 25. Do a Lookup and Discovery Weekly Once a week, review who your customers are, where they come from, and answer critical questions.
- 26. Monitoring 3
- 27. Keep an eye on data as it happens
- 28. KISSmetrics Live
- 29. Keeping an eye on a launch1 Making sure critical functions work2 Debugging data implementation3 Perfect for...
- 30. Monitor your data in the background. Many of our customers set up a dedicated monitor for KISSmetrics Live.
- 31. The Deep Dive 4
- 32. Time to slice and dice
- 33. The Power Report
- 34. Compare impact of features on purchases...
- 35. Build segments within segments
- 36. Build tiered segments1 Unlimited columns of your metrics2 Apply filters to each metric3 Flexibility of MySQL queries without code 4 You can...
- 37. Who gets access to the Power Report? You need to be on one of our Professional plans.
- 38. Do a Deep Dive monthly Once a month, slice and dice your data to answer every question that came up.
- 39. I have 4 action steps for you
- 40. Daily = Quick Checkup1 Weekly = Lookup and Discovery2 Monthly = Deep Dive3 Show your Live tab on a monitor4 Action Steps to Become Data Driven