3 Steps to Creating Exponential Growth using Referral Campaigns
Typical ways a potential customer will hear about your business. Your business is calling, advertising, marketing or emailing potential customers. Customers are acting on your behalf to tell people about your business and services 21 Your business is calling, advertising, marketing or emailing potential customers. .4% 1.6% Customers are acting on your behalf to tell people about your business and services Your business is calling, advertising, marketing or emailing potential customers. That’s 400% more conversions! The act of referring someone or something for consultation, review, or further action. Referral definition Also known as word of mouth Doesn't matter what you call it Dropbox 100k registered users to 4M registered users in just 15 months. That’s a 3900% growth! Things we need to crack the code of referral conversions Happy Customers Product Market Fit Segmentation Highest LTV Large Social Following Segmentation Highest LTV Large Social Following In Target Vertical Low Support Ticket Volume Engaged User Located in Target Region Segmentation Reciprocal Incentives Free download Free for limited time Promotional item Large discount Reciprocal Incentives Reciprocal Incentives Cash Reciprocal Incentives Code School Example Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. ! ! ! ! Code School Example Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you ! ! ! Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you ! ! ! 60k registered users to 600k registered users in just 17 months. That’s 10x growth! Code School Example Basic Reproduction Number http://en.wikipedia.org/wiki/Basic_reproduction_number Basic Reproduction Number R = 3 R = 3 Basic Reproduction Number 1 user turns into 130 users at an R3 in 30 days. Accomplishing an R3 Delivery Methods Text message In Application Email Social media In text In text Grew by 1,000,000 users per week In application In email Activation email In email Activation email Reproduction email In social media Landing page Traffic Traffic doubled every month Traffic $25 Conversion $9,000 investment returned last click attribution of $122,280 in 17 months. Total estimated return over $500,000 in 17 months. 55x Return on investment! Bonus Section+ What are the biggest killers?
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3 Steps to Creating Exponential Growth using Referral Campaigns
- 1. Dan McGaw, Director of Marketing at KISSmetrics 3 Steps to Creating Exponential Growth using Referral Campaigns
- 2. Who am I ? @thuelmadsen!
- 3. Who am I ? @danielmcgaw!
- 4. Join me on Twi er @danielmcgaw #KISSwebinar
- 5. Join me on Twi er @thuelmadsen #KISSwebinar
- 6. WATCH WEBINAR RECORDING NOW
- 7. Typical ways a potential customer will hear about your business.2
- 8. Your business is calling, advertising, marketing or emailing potential customers. 1
- 9. Customers are acting on your behalf to tell people about your business and services 2
- 10. Customers are acting on your behalf to tell people about your business and services 21 Your business is calling, advertising, marketing or emailing potential customers.
- 11. .4% 1.6% Customers are acting on your behalf to tell people about your business and services Your business is calling, advertising, marketing or emailing potential customers.
- 12. .4% 1.6% Customers are acting on your behalf to tell people about your business and services Your business is calling, advertising, marketing or emailing potential customers. Thats 400% more conversions!
- 13. Obviously we are gonna talk about number 2
- 14. The act of referring someone or something for consultation, review, or further action. Referral definition
- 15. The act of referring someone or something for consultation, review, or further action. Referral definition Also known as word of mouth
- 16. Doesn't ma er what you call it
- 17. Dropbox
- 18. Dropbox 100k registered users to 4M registered users in just 15 months. That’s a 3900% growth!
- 19. Things we need to crack the code of referral conversions 3
- 20. 1 2 Table of Contents 3 Happy Customers Reciprocal Incentives Reproduction
- 21. Happy Customers1
- 23. Segmentation
- 26. Highest LTV Large Social Following In Target Vertical Segmentation
- 27. Highest LTV Large Social Following In Target Vertical Low Support Ticket Volume Segmentation
- 28. Highest LTV Large Social Following In Target Vertical Low Support Ticket Volume Engaged User Segmentation
- 29. Highest LTV Large Social Following In Target Vertical Low Support Ticket Volume Engaged User Located in Target Region Segmentation
- 30. Highest LTV Large Social Following Located in Target Region In Target Vertical Low Support Ticket Volume Engaged User Product Market Fit Segmentation
- 31. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
- 35. Free download Free for limited time Reciprocal Incentives
- 36. Free download Free for limited time Promotional item Reciprocal Incentives @danielmcgaw #convconf
- 37. Free download Free for limited time Promotional item Large discount Reciprocal Incentives
- 38. Free download Free for limited time Promotional item Large discount Additional Storage Reciprocal Incentives
- 39. Free download Free for limited time Promotional item Large discount Additional Storage Points Reciprocal Incentives
- 40. Free download Free for limited time Promotional item Large discount Additional Storage Points Cash Reciprocal Incentives
- 41. Code School Example Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. ! ! ! !
- 42. Code School Example Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you ! ! !
- 43. Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you ! ! ! 60k registered users to 600k registered users in just 17 months. That’s 10x growth! Code School Example
- 44. Reproduction3
- 46. Basic Reproduction Number R = ? Disease Transmission Measles 12–18 Smallpox 5–7 Polio 5–7 HIV/AIDS 2–5 SARS 2–5 Influenza 2–3 http://en.wikipedia.org/wiki/Basic_reproduction_number
- 47. Basic Reproduction Number R = 3
- 48. Basic Reproduction Number R = 3
- 49. R = 3 Basic Reproduction Number
- 50. R = 3 Basic Reproduction Number
- 51. R = 3 Basic Reproduction Number
- 52. R = 3 Basic Reproduction Number 1 user turns into 130 users at an R3 in 30 days.
- 53. Accomplishing an R3 Delivery Methods Text message In Application Email Social media
- 54. In text
- 55. In text
- 56. In text
- 57. In text Grew by 1,000,000 users per week
- 58. In application
- 59. In application
- 60. In application
- 61. In application
- 64. In email Activation email Reproduction email
- 65. In email Activation email Reproduction email
- 66. In social media
- 67. Landing page
- 68. Traffic
- 69. Traffic doubled every month Traffic
- 70. $25 Conversion
- 71. $9 Follow up conversion
- 72. $9 Follow up conversion $9,000 investment returned last click a ribution of $122,280 in 17 months.
- 73. $9 Follow up conversion Total estimated return over $500,000 in 17 months. 55x Return on investment!
- 74. Bonus Section+
- 75. What are the biggest killers?
- 76. What are the biggest killers?
- 77. What are the biggest killers?
- 78. What are the biggest killers?
- 79. THANK YOU