For telecoms today, the world is changing fast and in exciting ways. Traditional Internet, telephone and television markets are shifting and diversifying, as established industry players are branching out into mobile communications, cloud services, high availability applications and even content production and delivery. This ferocious competition between service providers is creating an evolving technology ecosystem that presents opportunities and challenges in equal measure. Competition isn't the only problem that telecoms face today. Telecoms are also losing customers to other sectors including Social medial platform players & its ecosystems of Over-The-Top (OTT), Software Defined Networks (SDN) and Network Function Virtualization (NFV) experiencing declining average revenue per user and high subscriber churn rates. To maintain market share and grow revenues, telecommunications companies are looking outside their traditional service scopes, towards more advanced and ambitious opportunities as ever-growing data is opening doors for “anything as a service (AaaS)”. Cyient, as a highly experienced engineering and information technology services provider, is helping telecom operators in achieving these goals with its innovative S3 strategy (Services, Systems & Solutions) for utilizing this new generation of data analytics demands.