Learn what factors can impact how Google ranks your YouTube videos in SERP and how to optimize your videos to increase visibility. http://www.kingrosales.com
Video SEO - How to Competitively Rank YouTube Videos in Google
1. Video SEO
Insight into Google Video Rankings
King Rosales, Internet Marketing Professional
January 2010
2. Agenda
Introduction
Why Video SEO?
How videos are ranked in Google
How to competitively rank your videos in
Google
Popular video sharing sites typically
ranked on Google SERP
3. Why Video SEO?
It is proven that video content can
improve online conversions.
Video’s can rank higher in SERP in a
highly competitive keyword than a regular
webpage
YouTube accounts for 6% of Internet
Traffic
4. Case Study
Travel Alberta
Winter Social
Media Campaign
5. Video Campaign Strategy
Promote specific events that
highlight Alberta skiing destinations
and create “How To” Videos about
Skiing and Snowboarding
Capture an audience that may not
have found our website through
other advertising channels
6. Video #1 – Lou’s Skiing Performance
Centre
Video Description:
Provides a
demonstration on what
is involved in making a
custom ski boot.
7. How Videos Are Ranked in Google
Things to keep in mind:
Video rankings in Google is very similar to webpage
rankings and therefore its important to treat your
videos like a webpage.
One major key difference in Videos is that Google
does rank them higher
With social media, engagement is a key factor as
well
Consider how videos in YouTube are ranked
8. Video Ranking Factors in Google
title embeds
description shares
tags comments
views age of video
ratings channel views
playlist additions subscribers
flagging inbound links
10. Competitive Analysis: Ranked 1st
Title: "Ski Boot Fitting -
Instructional Video"
Views: 9,003
Ratings: 6
Average Rating: 4.33
Comments: 2
Favourites: 1
Date Published (age):
November 25, 2008
11. Competitive Analysis: Ranked 2nd
Title: "Custom Ski Boot
Fitting - How To"
Views: 8,979
Ratings: 12
Average Rating: 4.58
Comments: 2
Favourites: 18
Date Published (age):
March 05, 2008
12. Competitive Analysis: Ranked 3rd
Title: "Ski Boot Fitting
Basics: Part 1"
Views: 12,881
Ratings: 14
Average Rating: 3.79
Comments: 8
Favourites: 16
Date Published (age):
October 06, 2008
13. How To Competitively Rank Your
Videos in Google
Research
Keyword Research
Competitive Research
Title Your Video Competitively
Use your keyword and competitive research
Engagement:
Seed it: create a discussion, make comments, show your
videos to business partners, friends.
Put a link to it in a newsletter
Post it on your facebook page, on your fan page
Embed it on your webpage
Encourage people to comment, favourite, rate your video
15. Popular Video Sharing Websites
Ranked in Google
YouTube
Vimeo
Metacafe
AOL Video
Daily Motion
Yahoo! Video
16. Conclusion
Just like regular SEO, leveraging video
requires the same type of work, in most
cases it may be easier than ranking a
website.
The key points to take home are:
Research your competitive landscape
Title your video competitively
Encourage user engagement and feedback