Dutch Design Document
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This document summarizes a presentation given by Prof. Ad Van Berlo on Dutch design. It discusses the creative industries cluster in Eindhoven, highlighting key Dutch designers and studios. It also examines trends influencing design like social media, complexity and change. The presentation outlines design thinking methodologies and how design can be used to create empathy and solve problems in new ways. It provides examples of projects from Van Berlo's portfolio across various industries.
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Dutch Design Document
- 2. 22-10-2013 / LOCATION: EINDHOVEN “DUTCH DESIGN” BY: PROF. AD VAN BERLO All the information in this presentation is confidential © 2012 / Copyrights VanBerlo
- 3. 3
- 4. Leadership and cooperation in DNA
- 7. STRIJP S DESIGN & TECHNOLOGY CAMPUS
- 10. 10
- 11. Maarten Baas Kiki van Eyk Studio Job Piet Hein Eek Hella Jongerius Marcel Wanders 11
- 12. 12
- 13. 13
- 15. 2. C r e a t i e ve i n d u s t r i e
- 17. 17
- 18. DESIGN WIDTH / SOCIAL DESIGN MULTI-MEDIA / GAMING GRAPHIC PRODUCT FASHION INTERIOR AUTONOOM MULTINATIONALS 18
- 19. Veranderende rol designers / Bron DMI:review Walking The Walk van Paul Gardien & Ferdy Gilsing 19
- 20. Transition moment / ? TRENDS Financial Post industrial Social media 20
- 21. World / Change OPEN NO BOUNARIES COMPLEX MANY ELEMENTS AND RELATION DYNAMIC CHANGE OVER TIME NETWORKED ACROSS ORGANISATIONS 21
- 22. Albert Einstein / Quote „WE CAN‟T SOLVE PROBLEMS BY USING THE SAME KIND OF THINKING WE USED WHEN WE CREATED THEM.‟ 22
- 23. “Design is not about styling. It’s not about technology. It’s about radical change in meaning.” DESIGN DRIVEN INNOVATION Robert Verganti 2010
- 24. Business thinking Analysis > Decision Design thinking Analysis > Idea > Prototype > Evaluation > Decision 24
- 25. Re-framing / DOC Methology Prof. K. Dorst 25
- 26. Human Centered Design Model / 26
- 27. DESIGN THINKING creates new and unexpected ways to solve problems…. © Philips 27
- 33. Vision / Business Simon Sinek/ VanBerlo 33
- 34. Business Innovation / creative equity 34
- 35. Alex Osterwalder / Business Model Canvas 35
- 36. Business Innovation / Strategy 36
- 38. VANBERLO / CREATE THE DIFFERENCE 38
- 39. What we do • Creating… your value • Developing… the content • Shaping… the future • Making… the difference • Developing… your value proposition • Connecting… strategic partners • Generating... your profit • Improving... your impact • Creating… your exit 39
- 40. MORE THAN 5000 PROJECTS HAVE CREATED THE DIFFERENCE
- 41. Our clients / Local presence and global reach! From bigger corporates to smaller start-ups. Designing for internationally leading companies that are located all over Europe, Asia and America has trained our staff in designing for global purposes. There is no competitive conflict with your packaging program and the projects we execute for our other clients 41
- 42. Portfolio / Product FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 42
- 43. Portfolio / User interface FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 43
- 44. Portfolio / Development FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 44
- 45. Portfolio / Communications FOODSERVICE FMCG HOME CONSUMER ELECTRONICS MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL 45
- 46. Solaytec / 46
- 47. Delphi / HPV Screener 47
- 48. Satino / Black
- 49. Durex / Embrace VanBerlo designed both structural designs, the new bottles and the new pack design. The graphic design was executed in collaboration with the design agency The Brand Union London. 49
- 50. Social Design / • • • • Verschuiving van station als doorgangsroute naar station als verblijfplaats Veiligheid hoort eigenlijk onder het kopje service voor de NS: 'pride', 'trust' en 'care' voorkomt problemen Sociale veiligheid (NS) vs fysieke veiligheid (gemeente) Faciliteren van 'the last mile': de reis houdt niet op bij het station; de belangen lopen veel meer in elkaar over dan waar men nu naar handelt 50
- 51. IF YOU DON’T MAKE A DIFFERENCE, YOU DON’T MATTER 51
Notas do Editor
- Design thinking starts with empathy for those involves in an experience and aims for creating preferred situations.It‘s about spotting the issue from another angle, with the goal to innovate the meaning of the proposition.Like in the case shown, to improve the efficiency of pediatric examinations; by creating an improved experience for the ones involved.