With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more. Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you. 1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds 2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift 3. Shares crowdfunding best practices by channel based on her extensive experience

1. 2014 Crowdfunding
Campaign Survey Results:
What Are Your Peers Doing?
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#KimbiaWebinars

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Agenda
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Hi
Miriam Kagan
Senior Fundraising Principal
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“Our mission is to empower the Philanthropy 400 to raise
the funds needed to achieve their mission by providing the
most technologically advanced digital fundraising
solutions – Online, Mobile, & Social – in the marketplace.”
K

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Community Foundations Large, Major Nonprofits
Higher Education Racing and Registration
Organizations and Foundations

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About Kimbia
Kimbia is headquartered in Austin, TX
with offices in Charleston, SC, Dallas, TX,
and Washington, DC
 Helping 19,000+ organizations supporting all
fundraising campaign types since 2007
 Delivered through patented widget
technology
 Focused on producing the optimal donor
experience to maximize donations
 Consistently delivering much higher
conversion rates in A/B test versus all
others
 Portable, Scalable, and easy to integrate with

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Kimbia provides an all-in-one solution for…

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The Kimbia Solution
Embedded in an organizations
existing website
•Enables branding control
•Increases donor conversion
by 30% on avg
Best of Breed, cloud-based
platform
Mobile-ready responsive
•No need for web APIs to
build / style
Social sharing integration
Works with client systems of
choice:
•Integration ease using data APIs
•App on Salesforce AppXchange
Secure, PCI Level 1 compliant,
forms
£€
¥
$ Multi-Currency
Multi-Language
20+
Gateways

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Why Crowdfunding?
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Crowdfunding Results Grow
Year-Over-Year
* Data based
on Kimbia
customers
who have
done 2 – 5
consecutive
annual
crowdfundin
g/giving day
events.

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Who’s Donating?
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Survey Says…
Survey was sent in January 2015 to nonprofit,
community foundation and higher education
fundraisers.

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Of those surveyed, 67% have hosted
an online crowdfunding event.
• Of the 33% that had
not hosted a giving
event, 53% planned
to host one in the
future
• The following are
best practices
derived from the
responses of those
who have hosted
an event.

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Matching Funds and Prize Pools
Create a Sense of Urgency and
Raise Revenue

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26% New Donors
79.5% of surveyed organizations track this metric. You
can add a checkbox to your Kimbia donation form to
capture this information.

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New Donor Onboarding
Communication Tactics

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Email Campaigns
% of surveyed organizations
% revenue via email campaigns

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Don’t be scared to touch people
with emails multiple times

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Social Media

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46% of Organizations Generated
Over ¼ of Total Revenue From
Social Media% of surveyed organizations
% revenue via social campaigns

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Mobile

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Percentage of Donations from
Mobile
*Data based on all Kimbia customer online
fundraising

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Omni-Channel Marketing Is
Key
Offline channels
also drive online
revenue and the
survey results
show that the
more channels
used the better
the results

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75.5% of surveyed organizations that met or
exceeded their goals used an integrated marketing
strategy with offline channels.

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Summary: What’s Working• $12 was the average amount raised for each dollar in
matching funds/prize pools. Major donors, corporate
sponsors, and celebrities are good sources for these
funds.
• 26% of crowdfunding donors were new to the cause. An
onboarding plan should be ready to go post-event.
• 19% of crowdfunding donors were reactivated. Having a
plan to keep these donors engaged will pay off in the
long run.
• Double digit growth proves these events are not a one
off, but a valid long-term campaigning method for
diversified fundraising.
• Mobile transaction growth makes a mobile-optimized
site a must.
• Only 28% of respondents tapped into peer-to-peer

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What Reason Does Your Organization Give for
Not Hosting a Crowdfunding Event?
Other responses included: not knowing how, planning to
do one next year, currently evaluating

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Post Webinar Information
• You will be receiving a download of “Identifying The
Crowdfunding Donor: 2014 Donor Demographics.”
• “The Ultimate Recipe for Cooking Up Crowdfunding
Success” follow-up article will be available next week.
• An easy way to dip your toe into the crowdfunding
water is to do something during #GivingTuesday or
Give Local America.
• Make sure to attend our webinar next Thursday
where we will be covering everything from building
the budget to building awareness in order to help you
strategize for crowdfunding success!

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Q&A
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www.kimbia.com
@kimbiainc
Miriam@kimbia.com
@miriamkagan
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Contact Information

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Thank you!
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