1. Evaluation – Question Four
By Kimberley Ware

2. Who would be the audience for your media
product?

3. Audience
All Films have a target audience in mind when they are being made. For romantic
Comedies this is a particular target audience which can be broken down in
demographics and psychographics, this includes:
● Gender
● Age
● Social Class
● Ethnicity
● Attitudes
● Values
● Lifestyles
● Opinions
All of these things are what makes an audience appeal to a certain genre or not like
another genre. As everyone is different there is different genres that appeal to
different people or a wider rage of people. As not everybody likes Sci-fi films or horror
films as they have different demographics and psychographics to everybody else.

5. This graph shows that films the public are watching
and who is watching which film. It shows that romantic
comedies are watched and liked by females under the
age of 35, with parents and in social class A or B but it
is very close percentages in the social class which
shows that romantic comedies can be enjoyed by any
social class. For our secondary audience it would be
females over the age of 35, with parents and again
with little differences between the social class's.
However our film will also appeal to Males with
girlfriends/wives as the girlfriends/wives will want to go
and watch romantic comedy films which means that
they will watch the film too. This is why we have quite
a high percentage of males over 35.

7. This graph shows that women watch more films
than men. The graph also tells us that the the
people who are the heaviest film watchers are
aged between 16-34 which is our target
audience. Also it tells us that females have the
highest number of people that attend the
cinema with 1168 of females watching films at
the cinema in the last three months and only
1060 males, this suggests that our target
audience is perfect as we are aiming towards
females.

8. BBFC
The BBFC’s Watch & Rate service allows content owners, rights holders, distributors and platforms to obtain
cost-effective digital age ratings. This is a non - governmental rating from ratings U - R18. It considers the
context, tone and impact that consists through out the whole film taking point of the main issues which
include:
discrimination, drugs, horror, imitable behaviour, language, nudity, sex, theme and violence
Violence - Little to No Violence
Language - Moderate, Mild Language not dwelled upon
Sex/Nudity - Mild References to Sex and Nudity
Themes - Romance, humour, conflict.
Considering the information from the above on our Rom Com film 'I Can Explain' we have rated our film as a
12. This rating is quite common in Rom Com films and since the content of our film is very similar to other
Rom Com's we decided to use a 12 as our rating also considering all of the above information and the main
issues to consider in a BBFC rating.

9. Target audience member profile
Demographics For Primary Target Audience
Name- Jasmine Ware
Age- 21
Gender- Female
Occupation- Reception/Admin
Social Class- C2
Psychographics For A Primary Audience
Interests- Spending time family, Doing hair and make-up, Shopping, listening to music, Socialising with
friends, Watching Films i.e. Rom-com's
Opinions and Attitudes- One door closes so another door can open, Caring, Loud, 'Blonde'
Jasmine is a perfect example of our target audience as she is in the middle of the age range and is a female
who loves romantic comedies as well as having a boyfriend which she makes watch rom-coms with her. She
is also in a social class which had a high percentage of audience which watched rom-coms.

10. Conclusion
In conclusion our film in aimed at females under the
age of 35 in any social class. With a secondary
audience of females over the age of 35. We will also
try and attract males with a good looking female lead
and any males with partners. We wanted to base our
film on something that all of my group and myself
would like to go an watch as we fit the target audience
and we feel like it is every girls dream to be rushed off
their feet by their own prince, so we wanted to create a
modern day fairytale like most romantic comedies.
This makes it easier to attract our target audience as
every women has the same dream.
Film opening - 'I Can Explain'