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Overview of Chandra
Public Science Program
1
KEY FEATURES OF PROGRAM
• High quality presence driven by science results
• Accessible to non-elite audiences
• Cross-cutting programs promote creative thinking,
add relevance, support collaborative practices
• Cycle of research & evaluation informs practice at
all points of program creation
HIGHLIGHTED IMPACTS
• Trusted, valuable science resource
• 10s of millions of participants served
• Learning gains, increased interest
in astronomy
• Network of practitioners created
and sustained
Goals: Opening access, sharing new discoveries with diverse audiences, engaging the
imaginations of students, teachers, & the greater public, & increasing learning opportunities
Scaffolded Digital Presence Serves
Multiple Audiences
2
USER - DRIVEN
INTERACTIVE
DYNAMIC
ACCESSIBLE
SOCIAL MEDIA
INTEGRATION
Why do you visit
chandra.si.edu?
3
“I love your whole web site - news, videos - and the field guide stuff is the
best. I have learned more here than I ever did in high school and college.
Keep up the awesome work. Thank you.”
38%
40%
42%
44%
46%
48%
50%
to keep me informed of
the latest research and
ideas in astronomy
to learn something
new in general
to learn more
about particular
interests/topics n=355
To what extent has your purpose of visiting
the Chandra website been fulfilled?
4
“I love your whole web site - news, videos - and the field guide stuff is the
best. I have learned more here than I ever did in high school and college.
Keep up the awesome work. Thank you.”
38%
40%
42%
44%
46%
48%
50%
to keep me informed of
the latest research and
ideas in astronomy
to learn something
new in general
to learn more
about particular
interests/topics n=355
! " # $ %#
& %#
" ' # ( & #
" $ #
( $ # ( %#
( " # " ' #
“This site really is a gem of the internet that continues to share the
discoveries of this magnificent telescope.”
0%
Chandra
Space Images
“The pictures are stunning and the science is indispensable.
Please share more.”
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Information Graphics/
Illustrations
News Articles Background Features
and Blogs
Videos/Podasts
Very Extremely
Interdisciplinary Public Science
for Non-Elite Audiences
5
Broad reach in "neutral" non-traditional locations for
science outreach (“From Earth to the Universe”, “From Earth
to the Solar System”, “Here, There & Everywhere”, the
International Year of Light)
Cross-cutting topics across multiwavelength
astrophysics, planetary science & astrobiology,
heliophysics, atmospheric science, earth science,
physics, and the science of light
Projects have resulted in:
• "viral" results at relative low cost
• participant learning gains &
increased interest in science
• new and sustained networks of science
outreach organizers
FETTU
FETTSS-Braille
HTE
Interdisciplinary Public Science
for Non-Elite Audiences
6
Chandra & Public Science, Presentation for Senior Review
How Did Participants Feel About
Their Public Science/FETTSS Experience
8
“Very exciting and
informative. My 7yr. old
liked it very much. I will
look up info for him.”
“Beautifully done.
Am coming back.”
“I enjoyed the fact that
it was a blend of science
and art.”
Best Practices for Interdisciplinary Public Science
with Multiple Audiences
9
Leadership in
astronomy/science
communications research,
including creation and
adaptation of "public science”
International research
program conducting image
and meaning studies
Results directly inform
practice (see previous slides):
• 14 articles in peer-reviewed
professional journals
• numerous conference
proceedings, posters, invited
presentations, articles/blogs
Creation Pipeline = Coordinated,
Embedded Approach
10
Chandra EPO:
Create conditions for
understanding of,
engagement with and
connection to publicly-
funded, open-access
content. Provide
knowledge-transfer
systems; and empower
individuals for career
selection opportunities
and citizen life-long
learning opportunities.
http://chandra.si.edu/impact

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Chandra & Public Science, Presentation for Senior Review

  • 1. Overview of Chandra Public Science Program 1 KEY FEATURES OF PROGRAM • High quality presence driven by science results • Accessible to non-elite audiences • Cross-cutting programs promote creative thinking, add relevance, support collaborative practices • Cycle of research & evaluation informs practice at all points of program creation HIGHLIGHTED IMPACTS • Trusted, valuable science resource • 10s of millions of participants served • Learning gains, increased interest in astronomy • Network of practitioners created and sustained Goals: Opening access, sharing new discoveries with diverse audiences, engaging the imaginations of students, teachers, & the greater public, & increasing learning opportunities
  • 2. Scaffolded Digital Presence Serves Multiple Audiences 2 USER - DRIVEN INTERACTIVE DYNAMIC ACCESSIBLE SOCIAL MEDIA INTEGRATION
  • 3. Why do you visit chandra.si.edu? 3 “I love your whole web site - news, videos - and the field guide stuff is the best. I have learned more here than I ever did in high school and college. Keep up the awesome work. Thank you.” 38% 40% 42% 44% 46% 48% 50% to keep me informed of the latest research and ideas in astronomy to learn something new in general to learn more about particular interests/topics n=355
  • 4. To what extent has your purpose of visiting the Chandra website been fulfilled? 4 “I love your whole web site - news, videos - and the field guide stuff is the best. I have learned more here than I ever did in high school and college. Keep up the awesome work. Thank you.” 38% 40% 42% 44% 46% 48% 50% to keep me informed of the latest research and ideas in astronomy to learn something new in general to learn more about particular interests/topics n=355 ! " # $ %# & %# " ' # ( & # " $ # ( $ # ( %# ( " # " ' # “This site really is a gem of the internet that continues to share the discoveries of this magnificent telescope.” 0% Chandra Space Images “The pictures are stunning and the science is indispensable. Please share more.” 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Information Graphics/ Illustrations News Articles Background Features and Blogs Videos/Podasts Very Extremely
  • 5. Interdisciplinary Public Science for Non-Elite Audiences 5 Broad reach in "neutral" non-traditional locations for science outreach (“From Earth to the Universe”, “From Earth to the Solar System”, “Here, There & Everywhere”, the International Year of Light) Cross-cutting topics across multiwavelength astrophysics, planetary science & astrobiology, heliophysics, atmospheric science, earth science, physics, and the science of light Projects have resulted in: • "viral" results at relative low cost • participant learning gains & increased interest in science • new and sustained networks of science outreach organizers FETTU FETTSS-Braille HTE
  • 6. Interdisciplinary Public Science for Non-Elite Audiences 6
  • 8. How Did Participants Feel About Their Public Science/FETTSS Experience 8 “Very exciting and informative. My 7yr. old liked it very much. I will look up info for him.” “Beautifully done. Am coming back.” “I enjoyed the fact that it was a blend of science and art.”
  • 9. Best Practices for Interdisciplinary Public Science with Multiple Audiences 9 Leadership in astronomy/science communications research, including creation and adaptation of "public science” International research program conducting image and meaning studies Results directly inform practice (see previous slides): • 14 articles in peer-reviewed professional journals • numerous conference proceedings, posters, invited presentations, articles/blogs
  • 10. Creation Pipeline = Coordinated, Embedded Approach 10 Chandra EPO: Create conditions for understanding of, engagement with and connection to publicly- funded, open-access content. Provide knowledge-transfer systems; and empower individuals for career selection opportunities and citizen life-long learning opportunities. http://chandra.si.edu/impact