1. TIMELINE
ANSWERING THE CALL
WITH DIGITAL MARKETING
September 1
Pope Francis asks the world to
pray and fast
September 3
September 4
Launched
Shareable
Photo that was
optimized for
mobile devices
and fully
trackable
to get the
word out
USCCB Communication creates interactive
web page with video, prayers, teachings
and up-to-date news
September 5
Shareable Photo goes viral
September 6
Dioceses and
Bloggers
pick up the photo
RESULTS
Keyword rankings
in Google jump
to top of first page
September 7
Traffic spikes to USCCB Syria web page
572,000 people reached
28,000 page views
10,000 shares
2,100 likes
1,000 percent spike in sales of Lumen Fidei
5 times more social engagement than ever before
1 integrated campaign that touched hearts