1. How does your media product
represent particular social
groups?
Kieran Hepworth

2. Age
My media product represents the age group,
15-24 years old, as an urban group, who
spend a lot of time out and about, exploring
the world, as with the curiosity brought about
by youth. As you can see from Figure 2, the
age group is represented as well dressed,
placing a casual, street style high up on their
agenda. Figure 2 also shows that a lot of
young adults in the UK spend a lot of time on Figure 1
the streets. As a whole, my magazine
represents 15-24 year olds as people looking
for a break and trying to increase their worth,
social standing and wealth. My magazine
Figure 2
also shows the age group to be image
conscious and open-minded, as with the
cross-genre base of my magazine. As well
as this, it shows a willingness to learn as
shown in Figure 1 there are opportunities to
learn about how music is made and how the
media is used around music.

3. Social Class
In Figure 1, we see three models, all wearing
rucksacks, in-keeping with their street style, and
looking into the distance, suggesting they are all
going or at least aiming to go somewhere. In
Figure 2, the model is posing in front of railings
which could suggest that, in the current recession,
many of Britain’s young adults are trapped and
need to get out, and that through music, my
fictional artist, KiD ViGOROUS, has achieved this Figure 1
social and economic freedom. He is now on the
other side of the fence. This scenario is one that is
all the more common in Britain and is
representative of the hip hop and RnB music
Figure 2
scene, with rappers from the poorest
backgrounds, and lowest status, making
something of themselves through music. Overall,
my product represents the lower and working
class as people wanting to better themselves and
achieve, unquestionably a positive portrayal.