Presentation by Herman Kienhuis (BusDev @ Sanoma) to ABNAMRO communications about key trends in digital media technology (January 30, 2012)

1. 4 trends in digital media
ABNAMRO, Amsterdam, January 30, 2012
Herman Kienhuis (@kienhuis), BusDev Sanoma Media

2. OPEN
REALTIME
PERSONAL
MOBILE
The industry in 4 trends
1. OPEN WEB:"
van RSS en widgets tot API's en OpenGraph
2. REAL-TIME WEB:"
van updates en streams naar sensors en RTB
3. PERSONAL (AND SOCIAL) WEB:"
van control en identiteit naar relaties en opinies
4. MOBILE WEB (AND BEYOND):"
van mobiel en apps naar NFC en tablets

3. 1. OPEN WEB

4. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-OUT
• distribueren van je content/service naar
andere sites/platformen (door middel van
RSS, XML, widgets, apps, plugins, etc.)"
• In plaats van mensen naar jouw website te
krijgen, breng je jouw applicatie naar waar
de mensen zijn

5. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-OUT: NU.NL

6. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-OUT: WIDGETS

7. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-OUT: FB APPS

8. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-IN
• Openstellen van je site/database voor
ontwikkelaars (door middel van een API)
om te gebruiken binnen hun eigen
applicaties/mash-ups
• In plaats van jouw content/service naar
gebruikers te pushen maak je het
beschikbaar voor derden (ontwikkelaars,
consumenten) om te gebruiken, uit te
pluizen, remixen en/of te verspreiden

9. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-IN: GUARDIAN

10. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-IN: GOEIEVRAAG

11. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-IN:"
FB CONNECT & FB OPEN GRAPH
capturing the"
knowledge of:"
who knows who,
who likes what,
who <any verb>
<any noun>

12. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-IN: TRANSACTION DATA

13. OPEN
REALTIME
PERSONAL
MOBILE
OPENING-IN: OPEN(GOV)DATA

14. 2. REAL-TIME WEB

15. OPEN
REALTIME
PERSONAL
MOBILE
The real-time web...
• is real-time (duh),
• is public and redistributable,
• creates new content formats and
forms of communication
• carries an implicit model of
federation (i.e. data is passed on by
ISP’s without charges),

16. OPEN
REALTIME
PERSONAL
MOBILE
status updates

17. OPEN
REALTIME
PERSONAL
MOBILE
live streaming

18. OPEN
REALTIME
PERSONAL
MOBILE
life-casting

19. OPEN
REALTIME
PERSONAL
MOBILE
real-time search

20. OPEN
REALTIME
PERSONAL
MOBILE
real-time news

21. OPEN
REALTIME
PERSONAL
MOBILE
live stats

22. OPEN
REALTIME
PERSONAL
MOBILE
live monitoring
http://casperflights.com/unified/?location=eham

23. OPEN
REALTIME
PERSONAL
MOBILE
real-time sensors
• @Red_Ferries:
Alert
for
when
ferry
has
le7
or
arrived
the
dock
• @tempcon=ki:
Temperature
or
humidity
at
a
certain
site
• @pimpy3wash:
LeBng
you
know
when
your
laundry
is
done
• @pothos:
LeBng
you
know
when
your
plant
needs
watering
• @tweetawaD:
LeBng
you
how
much
energy
you
are
using
• @towerbridge:
Knowing
when
the
bridge
is
up
or
down
• @riverthames:
Keep
track
of
high
and
low
=de
• @GusAndPenny:
Keep
track
of
your
cats
• @albionsoven:
LeBng
you
know
when
the
bread
is
baked
• @andy_house:
Monitor
your
own
house
(the
electricity
meter,
a
bathroom
window,
some
outside
lights,
even
a
mousetrap)

24. OPEN
REALTIME
PERSONAL
MOBILE
real-time bidding

25. 3. PERSONAL"
(& SOCIAL) WEB

26. OPEN
REALTIME
PERSONAL
MOBILE
personal
Consumer in control...
• Of content
• Of interfaceOf publishing
• Of your own identity
• Of relationships
• Of you and other's reputation

27. OPEN
REALTIME
PERSONAL
MOBILE
personalization
Based on...
• Useroriginated creation, selection and
filtering
• User submitted profile data, preferences
• Social graph (his friends, contacts)
• Online
behavior (searches, clicks,
transactions)
• Offline behavior (e.g. location)

28. OPEN
REALTIME
PERSONAL
MOBILE
personal portal

29. OPEN
REALTIME
PERSONAL
MOBILE
personal search results

30. OPEN
REALTIME
PERSONAL
MOBILE
personal mailings

31. OPEN
REALTIME
PERSONAL
MOBILE
personal news

32. OPEN
REALTIME
PERSONAL
MOBILE
personal identity & relations

33. OPEN
REALTIME
PERSONAL
MOBILE
personal branding

34. OPEN
REALTIME
PERSONAL
MOBILE
personal reviews

35. OPEN
REALTIME
PERSONAL
MOBILE
personal ideas

36. OPEN
REALTIME
PERSONAL
MOBILE
personal recommendations

37. OPEN
REALTIME
PERSONAL
MOBILE
personal ads

38. OPEN
REALTIME
PERSONAL
MOBILE
personal RFP

39. OPEN
REALTIME
PERSONAL
MOBILE
Personal Trust
Nielsen global survey, Q1 2011, % Trust completely or trust somewhat

40. 4. MOBILE WEB"
(& BEYOND)

41. OPEN
REALTIME
PERSONAL
MOBILE
belofte komt uit!
source: Morgan Stanley

42. OPEN
REALTIME
PERSONAL
MOBILE
NL smartphone adoption growing to
50% in 2012
% Smartphone adoption by market
NL
NL data: telecompaper

43. OPEN
REALTIME
PERSONAL
MOBILE
Apps drive it
Android
iPhone
m.nu.nl
Source: Sanoma Media

44. OPEN
REALTIME
PERSONAL
MOBILE
Why Apps?
• Developers community: 500k apps (150k for iPad)
• Easy discovery and installation: App Store
• One click payment: iTunes
• Customizable: Personal, Social
• Esthetic Experience: Apple UI
• Speed and accessibility
• Native use of device capabilities: GPS, compass,
accelerometer, tilt-sensor, microphone, camera

45. OPEN
REALTIME
PERSONAL
MOBILE
what mobile devices can
Sensor of physical world:
• imagescanning/recognition:
Kieskeurig, Layar, Goggles
• locationtracking:"
Nike+, Foursquare, TomTom
• audio/voice recognition:"
Shazam, Siri
• movement/acceleration:"
SleepCycle, Stappenteller

46. OPEN
REALTIME
PERSONAL
MOBILE
Hardware becoming software

47. OPEN
REALTIME
PERSONAL
MOBILE
Hardware becoming software

48. OPEN
REALTIME
PERSONAL
MOBILE
Mobile advertising growing up
Mobile messaging
Mobile search
Mobile display ads
Mobile video
Time targeting
Device targeting
Content targeting
Location targeting
Click to call
Click to App Store
Request form
Coupon
Click to buy

49. OPEN
REALTIME
PERSONAL
MOBILE
M-commerce?

50. OPEN
REALTIME
MOBILE
PERSONAL
M-commerce?

51. OPEN
REALTIME
PERSONAL
MOBILE
beyond the phone

52. OPEN
REALTIME
PERSONAL
MOBILE
A new category of comfortable
computing devices
Entertainment/ Information/ Entertainment/ Communication/
Inspiration
Productivity
Creation
Monitoring
XL form
Short form
Medium form
XS form
Push
Pull
Pull
Push
TV/DVD
Software/ Websites
Apps/Websites
Apps/Widgets
Movies/
Search/Social/ Ebooks/Photos/ Music/
VideoGames
Video
Video
CasualGames
Hours
Hours
Quarters
Minutes

53. OPEN
REALTIME
PERSONAL
MOBILE
iPad sales faster than iPhone
15 mln iPads sold in
first 3 quarters (vs. 4
mln iPhones in first 3
quarters)

54. OPEN
REALTIME
PERSONAL
MOBILE
Strong uptake of iPad sales (>700.000)
and usage in NL
Source: Sanoma Media

55. OPEN
REALTIME
PERSONAL
MOBILE
Changing media consumption
phone
computer
tablet
38% 53% 9%
overall overall overall
views
views
views
In the morning, relative People reading on computers iPad readers read more news
readership across all three consumer their greatest share of on the device at night than
platforms ramps up quickly
online news that way during the day
during other times of day
Computer
Smartphone
iPad
Source: NU.nl (based on sample data)

56. OPEN
REALTIME
PERSONAL
MOBILE
intense household usage of iPad
How much time do you spend At home, what is your primary
How often do you use the iPad?
computer that you use most
on the iPad (on a day of usage)?
often now?
Source: Sanoma iPad user survey 2011

57. Hoe komt het samen?
• OPEN maakt REAL-TIME mogelijk
• MOBILE verlaagt de drempel voor REAL-
TIME
• MOBILE maakt PERSONAL makkelijker
• OPEN geeft meer PERSONAL
mogelijkheden

58. hype or happening?

59. What do we do?
1. LISTEN:"
from feedback buttons and webcare to focus groups and
business dialogues
2. FOLLOW THE CONSUMER:"
from hyves to facebook and from web to apps
3. THINK PLATFORM :"
Build on platforms and open-up for others
4. ENGAGE:"
from like & win and photo contests to testpanel and App
Challenge
5. EXPERIMENT:"
from webapps and browser plugins to Q&A widgets and
Instagram channels

60. Thank you for your attention"
"
Q&A?
@kienhuis
/hermankienhuis
/kienhuis