1. A Brief Overview

2. The Existing Landscape
Value for Money
All under one roof,
Breadth of range, old,
reputable, loyal
customer base
accustomed to the
name and experience
Pleasant
Pleasant
Environment
Environment
( Ebco, My
Supertstore, D- Mart

3. What doesn't exist

Best prices, Best products, best range WITH
customer centric facilities and services
A TRUE one stop shop for recreation and utility
An everyday place that isn’t an everyday place

A place for everyone and everything
Value For
Money
All under one
roof
A pleasant
environment
mt s u C
o

mt s u C
o


4. Proposed Mission Statement
Our mission is to create The
SuperMarket
where our customer enjoys the quality,
the variety, and the value; because we
strive to source and thrive to save.
 All
Value. All Smiles. Always

5. The Markett- Leaders in Partnerships
 Partners
in value (customer care &
satisfaction)
 Partners in Caring –Communities we
serve( Social responsibility ,Welfare,
Contribution to Communities)
 Partners in Sharing - brand partners and
suppliers ( profits, promotions, activation
platforms, customers, credibility)

6. Partners In Sharing- Brand Partners & Suppliers






Fixed Rentals, an alternate channel for revenue
streams
Convenience for Customers
Cost sharing on promotional front
Grounds for interesting activities for traffic building,
unique service offerings
Advertising opportunities /Branding space on walls,
counters, prominent areas, baskets, bags, receipts
Eventually and ideally –Minimum Overheads

7. The Best of Everything – Brand Partnerships
Categories to Cover with prospective Brand Partners
Food Court
2. Ice creams
3. Bakery
4. Mobile Accessories ( Mobile Zone, United Mobile etc)
5. Horticulture
6. Tobacco Corner
7. Jewellery, perfumes ,cosmetics & accessories
8. Books & Magazines & Stationery (Liberty books, Oxford,
Paramount etc)
9. Toys (Teens & Kids)
10. Audio/ Video Corner ( Radio City, Music City, Laraib etc)
11. Gift Section
12. Feminine Section
13. Mother & Baby Accessories ( Baby Shop etc)
14. Pharmacy
15. Dry Fruits
1.

8. Proposed Marketing Direction
Inducing Trial
Providing a
positive
experience
Capitalizing on
repeat
customers

9. Run Down on Proposed Marketing
Avenues



Launch Plan to include available media as per
budget allocated mainly concentrated efforts on
direct marketing & in-store promotions.
Pre and during launch hype to focus on intelligent
use of resources with multipurpose job opportunity
adverts.
Use of brand partners and suppliers for hype
building purposes to be followed with copromotions with joint cost sharing.

10. Run Down on Proposed Marketing
Avenues

Post Launch activities to concentrate on





The Markett membership cards (data capturing,
supply forecasting, customer behavior, shopping
habits)
Periodic specials in collaboration with suppliers/
brand partners (special days, special offers)
Newspaper inserts (contributions from brand
partners, cost sharing and repetitive hammering)
In-store Promotional Leaflets to be distributed at
check out, though brand partners other outlets
etc.
Prominent and planned, flexible, easy to use
signage's, pilers, stands , suspended signage's,
labeling, special offer signs, screens promoting
hourly, daily, weekly, monthly offers

11. Proposed Marketing Tools

Small, quick but unique tactics to “delight” the customer and
build recall and thus retention
 Free services (free shoeshine, free manicure, free family
portrait, free shopping baskets etc)
 Ration Boxes / Value Packs (pre-packaged monthly/bi
monthly grocery packs, customized monthly groceries
through lists submitted at customer care counter)
 In –store celebrations & gimmicks (Fun Fridays, Saturday
surprises, etc)
 Use of database to cater to customers in unique ways
( Birthday alert free bouquet, free sampling of new
products, special offer coupons in mail etc)
 Customer focused activation platforms and interactive
sessions with brand partners and suppliers