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Presentation
M essoci l m
m ediaa
Social Media Marketing
Guess what?
http://www.ghanalive.tv/
http://www.ghanalive.tv/
What is social media marketing
What is in your mind to see this picture
Absolutely social media marketing is our sales man
How ?
http://www.ghanalive.tv/
How social media marketing is our
sales man
• Whether you’re a Fortune 500 company or a
growing professional, social media should be on
your radar. Social media has the potential to
help your company identify what your customers
are saying about your products or services and
enable you to build your own personal brand as
a working How social media marketing is our
sales man professional.
http://www.ghanalive.tv/
How we create a business in social
media
• Marketing :What are customers saying
about your products and services? Is it
good or bad?
• Improve your messaging strategy based
on real-time feedback of what customers
are saying.
• Trump the competition by understanding
their customers’ needs and improving your
product offerings.
http://www.ghanalive.tv/
• Sales: Are there signs of interest in particular
products or services that your industry hasn’t
been able to fulfill?
• Listening to what customers want can lead to
your next innovative product or big deal.
http://www.ghanalive.tv/
• Customer Service:
• Manage customer complaints and improve
communication channels to disgruntled
customers.
• Ensure customers that you are listening to their
challenges and needs.
• Engage with your customers to encourage
loyalty
• Slide 7
http://www.ghanalive.tv/
How to Promote a Product Using
Social Networking Sites
• Put together a YouTube video. People watch
billions of YouTube videos every day. Make a
video or a slideshow about your product that will
serve as an advertisement that can potentially go
viral, which means it gets forwarded and viewed
by many different people.
• Encourage others to post videos of themselves
using or benefiting from your product. Many
companies hold contests or give away free
products in exchange for submitting videos.
http://www.ghanalive.tv/
:
At a high level, Radian6 can recognize how many
people are talking about certain products and whether
comments are posting positive or negative. Executives
can collect and analyze the data points provided by
Radian6 to understand what impact the comments are
having on the company’s brand, and use that insight to
make better business decisions.
• Take the airline industry for example. As a consultant
who spends a lot of time 35,000 feet in the air, I highly
value quality customer service during weather delays
and flight disruptions. With the power of
Radian6, airline industries are able to listen closely to
the voices of their customers during these stressful
times and create an improved level of customer
engagement. Eric Bridge's think of the how United
Airlines could have increased customer loyalty and
engagement if it had been listening to its customers
more closely. http://www.ghanalive.tvh/
• Join other social networking communities that
are relevant to your product: Explore places
such as Tumbler, Pinterest and Google Plus. Be
strategic about where you promote your product.
Make sure your customers or potential customers
are on those sites.
• Get demographic data and other statistics on who
uses social networking sites. There are a variety of
data mining companies who can do this research
for you and give you specifics. You can also do the
research yourself by conducting Internet searches
which will give you general information.
• Ask your customers where they like to go online.
Take a poll on your Facebook page or ask for
comments on your blog. This will lead you to ideas.
http://www.ghanalive.tv/
http://www.ghanalive.tv/

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Social media and what is social media

  • 1. Presentation M essoci l m m ediaa Social Media Marketing Guess what? http://www.ghanalive.tv/
  • 3. What is social media marketing What is in your mind to see this picture Absolutely social media marketing is our sales man How ? http://www.ghanalive.tv/
  • 4. How social media marketing is our sales man • Whether you’re a Fortune 500 company or a growing professional, social media should be on your radar. Social media has the potential to help your company identify what your customers are saying about your products or services and enable you to build your own personal brand as a working How social media marketing is our sales man professional. http://www.ghanalive.tv/
  • 5. How we create a business in social media • Marketing :What are customers saying about your products and services? Is it good or bad? • Improve your messaging strategy based on real-time feedback of what customers are saying. • Trump the competition by understanding their customers’ needs and improving your product offerings. http://www.ghanalive.tv/
  • 6. • Sales: Are there signs of interest in particular products or services that your industry hasn’t been able to fulfill? • Listening to what customers want can lead to your next innovative product or big deal. http://www.ghanalive.tv/
  • 7. • Customer Service: • Manage customer complaints and improve communication channels to disgruntled customers. • Ensure customers that you are listening to their challenges and needs. • Engage with your customers to encourage loyalty • Slide 7 http://www.ghanalive.tv/
  • 8.
  • 9. How to Promote a Product Using Social Networking Sites • Put together a YouTube video. People watch billions of YouTube videos every day. Make a video or a slideshow about your product that will serve as an advertisement that can potentially go viral, which means it gets forwarded and viewed by many different people. • Encourage others to post videos of themselves using or benefiting from your product. Many companies hold contests or give away free products in exchange for submitting videos. http://www.ghanalive.tv/
  • 10. : At a high level, Radian6 can recognize how many people are talking about certain products and whether comments are posting positive or negative. Executives can collect and analyze the data points provided by Radian6 to understand what impact the comments are having on the company’s brand, and use that insight to make better business decisions. • Take the airline industry for example. As a consultant who spends a lot of time 35,000 feet in the air, I highly value quality customer service during weather delays and flight disruptions. With the power of Radian6, airline industries are able to listen closely to the voices of their customers during these stressful times and create an improved level of customer engagement. Eric Bridge's think of the how United Airlines could have increased customer loyalty and engagement if it had been listening to its customers more closely. http://www.ghanalive.tvh/
  • 11. • Join other social networking communities that are relevant to your product: Explore places such as Tumbler, Pinterest and Google Plus. Be strategic about where you promote your product. Make sure your customers or potential customers are on those sites. • Get demographic data and other statistics on who uses social networking sites. There are a variety of data mining companies who can do this research for you and give you specifics. You can also do the research yourself by conducting Internet searches which will give you general information. • Ask your customers where they like to go online. Take a poll on your Facebook page or ask for comments on your blog. This will lead you to ideas. http://www.ghanalive.tv/