The "Just Shrek It!" social media strategy focused on using the acronym SHREK to apply one of DreamWorks Animation's biggest success stories to its social media game. Each letter of SHREK symbolizes a unique way that DreamWorks Animation can ramp up work they are already doing, or new ways to reach company goals.

1. DreamWorks Animation
Just
SHREK
It!
By Kirsten Khire, MSU NMDL Fall 2010

2. Goals
"The horizon is the limit"- CEO Jeffrey Katzenberg
of the studio's new partnership with Royal Caribbean (Nov. 20)
3D
TV
& …

3. Challenge
Pixar Gross
Toy Story 3
Gross
Shrek 2
But
it’s not
so ogre…

4. 4 +
Shreks
=
Success
mage is issue

5. Just SHREK It!
The SHREK Guide to Social Media

6. Get more Social
How-to Videos
“I live in a swamp! I put up signs! I'm a terrifying ogre!
What do I have to do to get a little privacy?” - Shrek

7. Really Reach Out
Engage & Monitor
“Onions have layers. Ogres have layers. Onions have layers.
You get it? We both have layers.”- Shrek

8. K ick It Up
“You didn't slay the dragon?”
- Princess Fiona
“It's on my to-do list,
now come on!”
- Shrek

9. Timeline & Budget
$450,000
over 2 years
Let’s break it down

10. Metrics
Better image
+ more sales

11. Credits
Gross totals from Toy Story 3 and Shrek 2:
List of highest-grossing animated films 1980-2010
http://en.wikipedia.org/wiki/List_of_highest-grossing_animated_films
Images courtesy of Flickr Creative Commons:
Happy Batatinha (slide 1)
Kevin H. (slide 2)
Bunchofpants (slide 4)
Air Force One (slide 5)
)Butterfly(_Finite_le_ferie:-( (slide 8)
Shrek quotes courtesy of IMDB