1. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston
SPONSORSHIP OPPORTUNITIES
West Coast Summit East Coast Summit
October 4-5, 2010 – San Francisco, CA October 25-26, 2010 – Waltham (Boston), MA
Park 55 Hotel The Westin Waltham Boston
INSIDE:
“LOVED it, got 3 new customers Attendee Profile: Who You’ll Reach ................ Pages 3-4
and lots of new friends. Thanks to all High-Level Sponsorships ............................... Pages 5-7
the Sherpa staff for making it a great TableTop Exhibitors .............................................Page 8
Attendee Guidebook: Advertising Space ............Page 8
event.”
Exhibit Floor Maps .............................................Page 9
Dale Underwood Reservation Application .................................... Page 10
President, EchoQuote
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 EMAIL: AIMEEC@MARKETINGSHERPA.COM FAX: (401) 247-1255

2. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 2
Dear Sponsor,
I’d like to personally welcome you to participate as a valued sponsor for MarketingSherpa’s B2B Marketing Summit ‘10. This year marks our
7th annual dual-coast event providing sponsors with two full days to interact face-to-face with marketers at all decision-making levels.
What Makes MarketingSherpa Summits Unique
Based upon a platform of objective, research-driven content, MarketingSherpa Summits provide marketers with a powerful blend of case
studies, how-to training, interactive panel discussions and benchmark data. Sessions are presented by 3rd party marketing peers, Market-
ingSherpa researchers and high-profile experts covering a variety of critical business topics. Attendees walk away with fact-based informa-
tion, strategies and tactics they can apply to improve their marketing campaign success right away.
Enhanced Sponsorship Opportunities
Each year we gather and assess feedback from sponsors to ensure we are providing the most lucrative opportunities to capture leads, build
brands and generate business. In addition to increasing floor space and session breaks, this year we are offering (3) unique sponsorship
packages to maximize your exposure to our target audience.
• Dual Coast Visionary Sponsorship (1)
• Dual Coast Networking Sponsorship (1)
• Dual Coast Welcome Sponsorship (1)
• Table Top Exhibitor Opportunities (20)
With enhancements to our program content, structure and sponsorship packages, this year offers lucrative opportunities for participating
sponsors.
Contact us soon to discuss details as space is limited. We look forward to working with you at B2B Marketing Summit ‘10.
Aimee Croke
Director of Events & Workshops
(401) 247-7655 ext 104
aimeec@marketingsherpa.com
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

3. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 3
Reach top B2B marketers
with multiple touches to ensure they remember your company
PAID ATTENDEE DEMOGRAPHICS ABOUT MARKETINGSHERPA
• Hundreds of B2B marketers on each coast MarketingSherpa LLC is a research firm publishing Case Studies,
• Job titles: Vice President, Director, Senior Manager: 42% benchmark data, and how-to information read by hundreds of
thousands of advertising, marketing and PR professionals every
• Experience level: 10-20 years of marketing experience
week.
• 65% market business technology (software, hardware)
Praised by The Economist, Harvard Business School’s Working
• 35% market business services or manufacturing Knowledge Site, and Entrepreneur.com, MarketingSherpa is
offerings (widgets) distinguished by offering practical, results-based marketing
• 76% new attendees information researched and written by a staff of in-house reporters.
Visitors to MarketingSherpa.com may sign up for their choice of 7
2010 SUMMIT OVERVIEW newsletters, including specific offerings for business-to-business
and business-to-consumer marketers, email marketing studies and
Hundreds of top B2B marketers will gather in San Francisco or
Career Climber – the best way to find a great marketer or a great
Waltham, MA for MarketingSherpa’s 7th annual B2B Marketing
marketing job.
Summit. In two days they will receive all new Case Studies,
research and training. B2B marketers come from across MarketingSherpa also hosts 2 other major summits each year as
the country looking for practical tools and tips that they can well as multiple classroom-style Training Workshops.
immediately implement, regardless of the size of their budget or
Summits
staff.
• Email Marketing Summit
“Very relevant to what I do. The B2B Marketing Summit had a • Email Marketing Germany Summit
number of things I could bring back and put to use. Validated a lot Workshops
of what we were doing and helped us to improve.”
• Email Marketing Essentials Workshops (10 locations)
Mary Masi-Phelps, Director of Marketing, Heroix
• Social Media Marketing Workshops (6 locations)
B2B SUMMIT PRELIMINARY TOPICS • In-House Customized Training Workshops
While specific speakers, presentations and programs are presently • Online Marketing ROI Tour
being finalized, MarketingSherpa’s B2B Summits will include a To boost networking impact and exclusivity, tickets and sponsor-
range of critical business topics including: ships are strictly limited for each summit. Most MarketingSherpa
• Boosting ROI though lead generation Summits sell out well before the actual event dates. We do not
accept any walk-in registrations.
• Making social media work as part of your B2B marketing
• Using mobile marketing to increase demand generation
• How to increase quality and quantity of leads
• Building an integrated database
• Optimizing B2B tactics such as whitepapers, webinars and
trade shows
• Generating leads through search, database and social
community marketing
• Using PR, web content and events to increase lead gen
• Determining most effective ways to incorporate emails and
enewsletters to nurture leads
• Best practice case studies handpicked by MarketingSherpa
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

4. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 4
2009 Summit attendees included executives from:
A TriVision Production Dyadem Massini Group SelectMinds The Vantage Group, LLC
Accelerated Business ECI Telecom Ltd McKesson Pharmacy Shawmut Thermo Fisher Scientific
Services Element AB Systems Solecom Tippit, Inc
Active Network Eloqua Meridian Systems Solution Publishing ToTheWeb LLC
Actuate EMC Message Labs SonTek/YSI Trend Micro
Acxiom Corporation ExactTarget Metia Sophelle Trigram Software
Adify FICO Mintel International Sophos TrueNorth Insight, Inc.
AECom Fiserv, Inc. Motorola Speakeasy Inc University of St. Thomas
AIRINC Fleishman-Hillard NCI Spirent Communications, Verint Witness Actionable
Ameritherm flyte new media Neocase Software, Inc. Inc. Solutions
Ariba FuelQuest neolane Staffing Industry Analysts Veroxity Technology
ASERVO Net Atlantic, Inc. Strategy-Technology- Partners
Gate58 Marketing
AtTask NetIQ Results Inc. Viewstream.com, Inc.
Genius.com Inc
B2B Contact NetProspex Success Coach Virtual Village Ltd
GlobalSpec International, LLC
Babcock & Jenkins NetQoS VisitorTrack – from
Govplace SumTotal Systems, Inc. netFactor
BigFix GuardianEdge NetSuite
Sun Microsystems, Inc. VNR Verlag fuer die
BizActions Hitachi Data Systems New England Journal of Deutsche Wirtschaft AG
Medicine Sungard
Black Garage Hivefire VPI Pet Insurance
Nex-Sales Sway, Inc.
Blackboard, Inc. HNI Corporation VTrenz, a Silverpop Solution
Nonin Medical Swizzle Marketing
BuildSite LLC Hughes Waggener Edstrom
Nonin Medical, Inc. Symmetricom
Bulldog Solutions Idearc Search Marketing Weber Media Partners
NordicClick Interactive Taleo
Business Communications IDeaS - A SAS Company WebEx Communications
Group LLC Novell, Inc. TargusInfo
IHS, Inc. Telvista Winshuttle
Business Wise Inc Nuance
Innoveer Solutions The Energy Project Workday
Business.com Objet Geometries
InsideOut Development The Kern Organization WorkForce Software
BuyerZone On24 inc.
Insurance Insight Group The Pedowitz Group WorldAPP
Callahan & Associates Open Text
Interstate THE POHLY COMPANY Wright Express
Camilion Solutions, Inc Oracle
Intersystems
CareerBuilder Packer Marketing
Intrepid Learning Solutions
CenturyLink Pardot LLC
iPass
Cisco Systems, Inc. Parker Hannifin
ITSMA
Citrix Online Division Citrix Pasternack Enterprises, Inc. 2009 B2B MARKETING SUMMIT SPONSORS
Systems, Inc. Jigsaw
Pegasystems
Clarity Systems Kewill
Pentera, Inc.
Business.com Omniture
ClickMail Marketing KoMarketing Associates,
Ping Identity Corp.
ConnectAndSell ON24
LLC
Cole-Parmer Instrument Pitney Bowes Business
EchoQuote Overdrive Interactive
Company Kronos, Incorporated
Insight Genius Pardot
computer aid, inc. LaBerge LLC
Protocol Marketing HubSpot ReachForce
Connect and Sell LeadSloth Manticore SalesSpider
PTC
Constant Contact Life Technologies Marketbright Shoutlet
Q1 Labs
Construx Software Listen.Create.Connecting. MarketingExperiments Silverpop/Engage B2B
Quarry Integrated
Copy Craft Printers ListEngage Inc. Communications Inc. Marketo Tippit
Delta Dental LookSmart Qwest Neolane VisitorTrack/NetFactor
Demandbase, Inc Macquarie Telecom Qwest Corp Nexsales ZoomInfo, Inc.
Denali Group Magjak Printing Corp ReachForce
Digimarc Corporation MailFoundry Recommind
Dimension Data Manticore Technology Reed Business Information
dna13 Mark Logic Corporation Rogers Cable
DS SolidWorks Corp Marketbright RSA Security Inc.
DSM Personalized Nutrition Marketo Sales Spider
DWC Enterprises LLC MarkLogic Salesworks Systems Inc.
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

5. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 5
Visionary Partner Sponsorship
Limit one (covers both coasts)
MAIN BENEFITS
#1. Your logo will be prominently featured:
• On 9x12 screens during breaks and lunch
• On the front cover of the attendee guidebook
• On printed and PDF brochures distributed to B2B marketers to promote the Summit
• On the official Summit microsite
• On the pens and notepads given to attendees for record keeping
• On lanyards for attendee badges
#2. Hosting privileges for the Official Networking Reception, held immediately following the final
session on the evening of day one. Here, you may give attendees sponsored gifts, place signage
around the room, wear “host” badges, etc. (Please note: All sponsor-provided promotional items
must be approved by MarketingSherpa prior to the event. MarketingSherpa will provide signage for
bars.)
#3. Full-page color ad on the inside front cover of the attendee guidebook.
#4. Complimentary 10x20 booth space (both coasts).
#5. Frequent mentions from the summit moderator throughout the event.
#6. You’ll be thanked online (including a hotlink) in the official Summit wrap-up report sent
to all 237,000 MarketingSherpa readers.
ADDITIONAL BENEFITS
#7. Attendee contact list:
You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit
so you can easily follow up (no email addresses included).
#8. Whitepaper distribution – attendee education:
You can include up to 25 double-sided pages of educational whitepaper-style materials
(not sales brochures) in the attendee guidebook. Attendees refer to this guide throughout the year,
$40,000 for as it is a valued part of their professional libraries.
both coasts #9. New! Provide a 75-word brief for attendee guidebooks. This should include details about your
organization and what you can offer attendees.
Exclusivity: #10. New! Four full summit tickets.
Only one
Visionary Partner #11. Discounted tickets:
Sponsor will You get $350 off the full Summit ticket price for all of your employees, clients and key
be accepted prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the
(includes both event date.)
coasts)
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

6. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 6
NEW! Networking Sponsorship
Limit one (covers both coasts)
MAIN BENEFITS
#1. You host the two networking breakfasts and lunches:
You will be the official host of the buffet-style networking lunches held on each day of the
Summit. You may place sponsor-provided gifts on each seat (must be purchased/shipped
by you, after items are approved by MarketingSherpa). MarketingSherpa to provide buffet signs.
#2. Exclusive sponsored live event Twitter feed displayed on large screen on exhibit floor.
#3. MarketingSherpa will set up groups on LinkedIn and Facebook hosted by your company.
Your company will be the only sponsor of these groups specifically created for this summit.
Attendees can network, discuss hot button issues, etc. on these sites and your company will be
named throughout the promotion of this new virtual community to attendees.
#4. Complimentary 10x10 booth space (both coasts).
#5. Full-page ad on the back cover of the official attendee guidebook.
#6. Logo on summit microsite listing your company as the Networking Sponsor.
ADDITIONAL BENEFITS
#7. Attendee contact list:
You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit
so you can easily follow up (no email addresses included).
#8. Whitepaper distribution – attendee education:
You can include up to 15 double-sided pages of educational whitepaper-style materials
(not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the
year, as it is a valued part of their professional libraries.
#9. New! Provide a 75-word brief for attendee guidebooks. This should include details about your
organization and what you can offer attendees.
$35,000 for #10. Two full summit tickets.
both coasts #11. Discounted tickets:
You get $350 off the full Summit ticket price for all of your employees, clients and key
Exclusivity: prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the
Only one event date.)
Networking
Sponsor will
be accepted
(includes both
coasts)
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

7. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 7
Welcome Sponsorship
Limit one (covers both coasts)
MAIN BENEFITS
#1. Include a “Welcome to the 2010 B2B Marketing Summit” marketing piece in a pre-Summit
mailing (subject to MarketingSherpa approval); your company to provide a two-page piece for
MarketingSherpa to distribute two weeks before the Summit.
#2. Your company may leave a branded attendee gift at each attendee’s desk the morning of day one.
Our suggested gift is a USB drive containing preloaded MarketingSherpa research content and your
company’s educational pieces.
#3. Complimentary table top space (both coasts).
#4. Full-page color ad on the inside back cover of the attendee guidebook.
#5. Your logo will be featured on the (East/West Coast) key card sleeves for attendees staying at the
host hotels.
ADDITIONAL BENEFITS
#6. Attendee contact list:
You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit
so you can easily follow up (no email addresses included).
#7. Whitepaper distribution – attendee education:
You can include up to 10 double-sided pages of educational whitepaper-style materials (not sales
brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a
valued part of their professional libraries.
#8. New! Provide a 75-word brief for attendee guidebooks. This should include details about your
organization and what you can offer attendees.
#9. New! Two full summit tickets.
#10. Discounted tickets:
You get $350 off the full Summit ticket price for all of your employees, clients and key
prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the
event date.)
$35,000 for
both coasts
Exclusivity:
Only one
Welcome
Sponsor for both
coasts!
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

8. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 8
Table Top Exhibitor Opportunities
20 table tops in San Francisco / 20 table tops in Boston
First come, first served
TABLE TOP INCLUDES
#1. A 6-foot table, internet connection, chairs and trash receptacles. Electrical needs can be
arranged with the hotel.
#2. Your logo on a page with other table top exhibitors in the attendee guidebook.
#3. Postal mailing addresses and phone numbers of all attendees after the so you can follow up
easily after the Summit (no email addresses included).
#4. Whitepaper distribution attendee education:
You can include up to 5 pages (front and back) of educational whitepaper-style materials
(not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout
the year, as it is a valued part of their professional libraries.
#5. New! Provide a 50-word brief for attendee guidebooks. This should include details about your
organization and what you can offer attendees.
#6. One full summit ticket per table top purchase per coast.
Save $1,000
for both
Coasts!
$6,495 per Coast
See summit floor map for your Table Top selection on next page>>>
(East/West) or
$12,000 for both
NEW! Attendee Guidebook Advertising Space
Let your CHOOSE YOUR AD SIZE AND COLOR PREFERENCE:
brand shine!
Size Available Cost Frequency Ad Dimensions
Purchase an ad
to run in attendee Full-Page B/W 2 $1,500 Both Coasts 8” x 10.5”
guidebooks and Full-Page 4 Color 2 $2,500 Both Coasts 8” x 10.5”
reach attendees
with minimal ½ page B/W 6 $750 Both Coasts 7” x 5”
cost!
7x3 B/W 12 $550 Both Coasts 7” x 3”
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

9. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 9
Exhibit Floor Maps
San Francisco Exhibit Floor
(to scale)
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SO SO S S S S S S R
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al
SO S S S S
er ns
en io
G ss
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Boston Exhibit Floor
(to scale)
SOLD SOLD RESV SOLD SOLD SOLD
SOLD
SOLD
SOLD
SOLD SOLD SOLD
SOLD
SOLD
SOLD
SOLD SOLD
SOLD
SOLD SOLD
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM

10. WEST COAST EAST COAST
Oct 4-5, San Francisco Oct 25-26, Boston 10
Reservation Application
Select your sponsorship today!
Visionary Partner Sponsorship
Limit one (covers both coasts)
$40,000 for Both Coasts
Networking Sponsorship
Limit one (covers both coasts)
$35,000 for Both Coasts
Welcome Sponsorship
Note: Your sponsorship will be accepted contingent
Limit one (covers both coasts)
on application approval by MarketingSherpa, a
$35,000 for Both Coasts
formal contract signed by both parties, and deposit
provided as stated on our contract.
Table Top Exhibit (20 Boston / 20 San Francisco)
Save $1,000: Both Coasts $12,000 Company Name
Just East Coast: $6,495
Contact Name
Just West Coast: $6,495
Requested tabletop location #
Title
Attendee Guidebook: Advertising Space
Mailing Address
Full-Page B/W $1,500
Full-Page 4 Color $2,500 City, State, Zip
½ page B/W $750
Country
7x3 B/W $550
Email (we respect your privacy)
Phone Number (in case of questions)
Authorized signature
Date
Fax To:
Aimee Croke
fax: (401) 247-1255
or
aimeec@marketingsherpa.com
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: AIMEEC@MARKETINGSHERPA.COM