Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle it out for the best email marketing campaign and decide who you think has earned the crown of Ultimate Email Champion.

3. THE RULES Weight Classes: Lightweight = Batch and Blast Middleweight = Mail Merge Heavyweight = Scary Good Email Marketers HEAVYWEIGHT

5. Physical Abuse (Verbal Abuse is Encouraged)

7. THE FIGHTERS

8. THE FIGHTERS

9. THE FIGHTERS

10. LET’S BATTLE!

11. THE BUSINESS Company: Travelocity Industry: Travel and Hospitality Industry Size: Considered the worlds largest industry Product: One of the largest and most respected online travel companies selling Vacation Packages, Flights, Hotels, Cars Rentals, Cruises, etc. Size: US Travel and Hospitality: 232 BILLION Employees: 3,000 Target Market: Lovers of Gnomes and their Travel Companions worldwide. Years of email experience: 10

12. THE CAMPAIGN Campaign Objective: Convert Active Shoppers to “Purchasers” Campaign Strategy: Promote city Pairs that are X% less that the average fare sold for each city pair in the last X Days. Key Metrics Tracked: Open rate, Click Thru Rates and Conversions!. Definition of Success: Year over Year Bookings Growth

14. Integration of relevant cross-sell offers

17. Reduced noise for select customers

19. Reduced noise for select customers

21. THE BUSINESS Company: Shockwave Industry: Online Gaming Industry Size: One of the fastest industries in the US Product: Free and Paid for Gaming Content Employees: 200 Target Market: Males 18-24, females 30-48. Years of email experience: 7

22. THE CAMPAIGN Campaign Objective: New Member Education Campaign Strategy: Leverage welcome series to Avoid overwhelming new users with site features Key Metrics Tracked: Member Log-ins Definition of Success: Member retention and conversion to paid member or purchaser of content

24. Confirm Newsletter Sub

25. Direction on Account Management

26. Profile Set up

28. Touts Features

29. Game Suggestions

31. Solicits User generated content

32. Game Suggestions

34. Increase Page Views

36. THE BUSINESS Industry: Online retail flash sales HauteLook: The future of retail: Limited-time sale events of great brands for women, men, kids, home and beauty, all at 50-75% off. Founded: December 2007 Size: Over 3 million members Employees: 200 in Los Angeles, NYC and Chicago Target Market: Young, affluent shopping enthusiasts who have a strong sense of style and love a great deal! Years of email experience: 10

37. THE BUSINESS Campaign Objective: Successfully deliver the daily HauteLook event notification email to over 1 million members within the same 10 minute window every day. Campaign Strategy: Keep members engaged every day by delivering relevant content based on member lifecycle segment and categories of interest Key Metrics Tracked: Logins to Site, Opens, Inbox Delivery Rate, SSC Compliance Metrics, Delivery Time Definition of Success: Member retention and conversion to paid member or purchaser of content

38. THE CAMPAIGN Micromanage email deliverability and suppress high risk member segments who deliver low ROI (Deadweights)

40. Clicks

43. 25% increase in clicks/loginsEmail Inbox Delivery Rate SSC Reputation Score

44. TAKE YOUR SHOT

45. TIME TO VOTE