According to Forrester Research, integrating video into your email marketing campaigns can increase click-through rates by as much as 2X to 3X. However, concerns about spam filters, email rendering and technical requirements keep most people from leveraging video that can be seen in an email client. This presentation illustrates new strategies and methods for leveraging video in email, as well as trends driving the increased focus on this powerful combination. Featuring recommendations from Goodmail, Liveclicker and StrongMail, learn how you can implement an effective video strategy for your email marketing programs that will boost subscriber engagement and campaign performance.

4. Take Our Poll: Why are you interested in video for email? A – Differentiated inbox experience B – Boost subscriber engagement C – Drive key metrics (CTR/CVR) D – Innovate / experiment E – Just curious right now / not sure

5. Three Inbox Marketing Megatrends Direct to Consumer Targeting and Personalization Functionality at the Edge

6. Web 2.0 vs. Email 0.3

9. Take Our Poll: What is your familiarity with Video in Email? A – Clueless B – Novice C – Intermediate D – Advanced E – Expert

10. 4 Ways to Deliver Video in Email Static image Video .GIF CertifiedVideo CertifiedVideo .GIF Shows video directly in email? Certified? Broadly supported? No deliverability issues? Video renders automatically w/images Full motion with audio?

11. Take Our Poll: What methods have you tried? A – Static Image B – Video Animated .GIF C – Certified Video D – Embedded Flash Video E - None

13. Animated .GIF vs. Video .GIF 1999: Animated .GIF 2009: Video .GIF

16. Take Our Poll: Describe Your Sentiment Toward Video .GIF A – “Wow!” B – “Hmm, interesting… I want to learn more.” C – “Yawn.”

18. Email Client Support for Video Desktop Clients Video .GIF? CertifiedVideo? CertifiedVideo .GIF? Comments AOL 10.0 YES YES YES AOL 9.0 YES YES YES Apple Mail 3.0 NO NO NO Video .GIF not supported. Single frame w/call-to-action is workaround. Entourage 2008 YES NO NO Lotus Notes 6.5 YES NO NO Requires special file encoding for video .GIF to work. Lotus Notes 7.0 YES NO NO Requires special file encoding for video .GIF to work. Lotus Notes 8.0 YES NO NO Requires special file encoding for video .GIF to work. Outlook Express YES NO NO Outlook 2000 YES NO NO Outlook 2003 YES NO NO Outlook 2007 NO NO NO Video .GIF not supported. Single frame w/call-to-action is workaround. Thunderbird YES NO NO Windows Mail YES NO NO Web Clients AOL.com YES YES YES Subject to user agent limitations (IE, FF, Chrome, Safari) Gmail YES NO VIDEO .GIF ONLY Subject to user agent limitations (IE, FF, Chrome, Safari) Windows Live Mail YES NO VIDEO .GIF ONLY Subject to user agent limitations (IE, FF, Chrome, Safari) Yahoo Mail YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) Yahoo Classic YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) Comcast YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) Cox Webmail YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) AT&T Webmail YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) RoadRunner Webmail YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) Verizon Webmail YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) Earthlink Web Mail YES NO VIDEO .GIF ONLY Subject to user agent limitations (IE, FF, Chrome, Safari) MySpace YES NO YES Subject to user agent limitations (IE, FF, Chrome, Safari) Mobile Mail Clients iPhone 3.0 KIND OF NO KIND OF Dependent on connection iPhone 2.2 KIND OF NO KIND OF Dependent on connection Blackberry Curve KIND OF NO KIND OF Dependent on connection Blackberry Bold KIND OF NO KIND OF Dependent on connection

23. Third-Party Sponsored Video Ad CertifiedVideo™

24. CertifiedVideo™ Publishing and Online Info (Video About Article Content)

25. CertifiedVideo™ Entertainment and Broadcasting Preview of Movie

26. Sender Self Ad CertifiedVideo™