The presentation details the strategic use of Social Network Services and Microblogs in social media marketing.

1. SNS & Microblogs: Beyond
Facebook and Twitter
Kashif Khan
Madhur Chaudhary

2. What is an SNS?
Social Networking Service
|ˈsōSHəl ˈ ərkiNG ˈ
netˈw sərvis|
Noun
It is an internet or mobile
based social space where
people can connect,
communicate, create and
share content with others

3. What is a Microblog?
Microblogging |ˈmīkrōˈblägiNG
|
Noun
the posting of very
short entries or
updates on a blog or
social networking site,
typically via a cellular
phone

4. What are different types of SNS?

5. What are the different types of Microblogs?

6. What are they used for?
Networking
Research
SNS & Public Relation
/
μblogs Communication
Branding

7. How are they used?
Define your product
Differentiate yourself
Identify your audience
and communities to
which they belong
Position yourself

8. Case Study 1 - Postcardmania on LinkedIn
PostcardMania: Florida-based postcard marketing company established in 1998
Content Marketing Pioneer with good Social Media presence across various
channels
Using LinkedIn, PostcardMania generated 600 quality leads – with contacts
providing their information – over the course of just over a year
LinkedIn leads resulted in more than $72,000 in actual business

9. Case Study 2 - Adventures of Ice-cream
NYC based home made ice cream company started using Tumblr in Sept ‘09
Published pictures of Ice creams (almost daily) to target their audience
Got 150 – 200 notes from users on every post
Got featured in food related # for Tumblr, blogs, and then mainstream media
Started with 50 members in east village in NYC and now serving entire NYC with a
waitlist of 1500 by 2011

10. Summary
SNS and Microblogs are not restricted to Facebook and
Twitter
Focus on the marketing strategy of the company instead
of social media channels
Select channels that best fit your strategy

11. Questions?