MealTics is a social enterprise that aims to help fight hunger in America by connecting restaurants, customers, and organizations in need of food donations. Customers can purchase healthy meals from participating restaurants for $1-4 each, with 50 cents from each meal going to MealTics and the rest to the restaurant. The purchased meals are then donated to local soup kitchens and shelters. The platform allows customers to share their experience on social media and enter to win monthly prizes. MealTics projects serving over 50,000 users and partnering with over 30 restaurants and 30 organizations by 2012.

1. MEALTICS
Help Fight Hunger in America. One Meal at a time.
Follow @therealkofi for updates.

2. PROBLEM
Soup kitchens,
49 million Americans
homeless shelters and
suffer from hunger,
other organizations
including 16 million
always need food to
children.
help the needy.
Restaurants throw Hunger is not just a
away tons of food 3rd world country
every day but want to problem. People in
show they are socially America need to
responsible. WAKE UP.
The homeless and needy are still American citizens. We can help them feel at home.

3. SOLUTION: MEALTICS
1. Small local
restaurants partner
with MealTics.
2. Restaurant
6. Soup kitchens and
customers use the
other organizations
MealTics mobile
can collect the food
website and use the
purchased.
restaurant code.
5. After purchasing a 3. Customers can
meal earn a virtual purchase healthy meals
‘tic’ to win monthly to help feed the
prizes. 4. Customers can hungry.
share this experience
on

4. MARKET SIZE
Stat Data
Number of small restaurants
160,000
Number of Americans served daily
50 million v
Annual small restaurants revenue
$110 Billion
Number of supermarkets
36,000
Number of smartphone users
101 million
Frequency of Americans at fast food
Once Per Week 44%
Twice
20%
Three or More
14%
Seven 6%
Never 28%

5. VALUE PROPOSITION
Restaurants/Supermarkets MealTic Users
1. Easy and great way to help fight hunger in
1. Market as a socially responsible business.
America. Meals cost $1-$4.
2. Can have a chance to win one of our
2. Every time a MealTic user shares via
monthly prizes.
social media he or she markets the
restaurant too.
3. Share your MealTic experience on
facebook and twitter and let your friends
3. Tax deductible as well as attract
know you want to end hunger in America.
customers.
4. See pictures of the kids and adults you
4. Deepens brand in local communities, way
helped to feed.
to give back, build customer loyalty.
5.You are purchasing a meal ON THE SPOT
5. Quick and seamless process at point of
to help a hungry child or adult.You see the
sale.
direct effect of your purchase.

6. USER ACQUISITION
Launch Growth Maturity
Sharing via social media, Kickstarter & viral campaign, word of mouth
Partnering with local soup Expand to countries in
PR:Viral marketing
kitchens and restaurants, Europe and begin
campaign, blogging, celebrity
promotional materials in worldwide appeal. Online
reps and PR tactics.
establishments. purchases.
Partnering with various
Partnering with major Internet advertising, social types of vendors including:
organizations such as media marketing and sports arenas, events and
Feeding America. television ads. more.

7. BUSINESS MODEL
We
charge 50 cents
on every purchase.
Advertising fees Meals cost $1-$4.
for businesses and
particular
organizations.
Social
enterprise huh?
How do you make
money?
Sponsorships for
events we host.

8. TEAM
Princeton Grad USC Grad
Hustler. Experience in founding and Coder and workaholic. Experience in
working with various startups. developing companies Loktr as well as
Bootstrapper that raised over Social Rescue. Also has web and
$100,000 for GZpoints.com by development experience working for
winning 8 business pitch numerous firms including Synergy
competitions. The guy you would Network Solutions and Executive Strategy
want in your foxhole. Systems.
Kofi Frimpong: Business Guy Rob Kumar: Tech Guy

9. FINANCIAL PROJECTIONS
Financial Projections (millions)
15 Summary/Assumptions
50,000 Users in 2012
Yearly Revenue (millions)
Over 30 partnering restaurants in 2012
11.25 Launching with cities including: NYC and DC
Around 30 partnering soup kitchens/
organizations
7.5
Soup kitchens and other organizations already
have volunteers who collect food. They will
3.75 easily be able to partner with us and
recommend the businesses they want to
partner with.
0
2012 2013 2014
MealTics will be in restaurants across the
United States.

10. KEYS TO SUCCESS
We have to touch people’s hearts. Similar to how people
pay a lot of money for Tom’s shoes to help children in
Africa, people should want to help their fellow Americans
Branding in need. HEALTHY MEALS ONLY! Marketing
Have to sell to
Our monthly restaurants the
prizes have to be incredible social
cool and media
engaging. People marketing,
must see who publicity and
they are helping how MealTics
as well. Photos, will attract
hosting events, customers.
etc.
Has to be easy for organizations to reach us, restaurants
to sign up and users to download the app and share their
MealTic experience via social media.
Partnerships Ease