"The Smart TV's Value Proposition for Operators" by Vassilis Seferidis The proliferation of connected TV devices, from game consoles to Smart TVs and streamer devices, means Pay TV operators have the chance to extend their reach to existing subscribers, making the service available on different TVs cost-effectively. With more connected devices and better broadband and CDN technologies, and more interest than ever in turning free-to-air homes into light Pay TV users, we could see the emergence of new OTT delivery and business models in the next few years, including 'offnet', 'Pay TV-Lite' and even OTT-only for the Pay TV market. In all cases the platform operator needs to present its service within an app on the connected device and guarantee that it is secure. During this Forum, a group of industry experts debated The Operator as an App topic.

1. The Smart TV’s Value
Proposition for
Operators
Vassilis Seferidis
Director, Business Development
Samsung Electronics #multinetwork #TVConnect

2. Samsung’s Smart Hub in 2013
Movies Photos, Videos
Social Apps On TV
& TV Shows & Music
Various Apps VoD Access
Social Content TV Program
& & Local Content
Sharing Recommendation
Signature Services Catch-Up
Note : The number of panels are different for each country
#multinetwork #TVConnect

3. Cooperation with Service Providers
STB-functions in TV
Stand-alone Apps
#multinetwork #TVConnect

4. Full Range of Services
EPG Catch-Up
Live TV Time-Shifting*
VOD PVR-controls *
* enabled by the network (NOT local to the TV)
#multinetwork #TVConnect

6. Towards Integrated Smart Home
Services
Smart Home Services
Stand-alone Apps
STB-functions in TV
#multinetwork #TVConnect

7. Thank You
v.seferidis@samsung.com
www.samsung.com
#multinetwork #TVConnect