Verimatrix provides content and revenue security solutions for multi-network video delivery across IPTV, broadcast, hybrid, mobile and over-the-top services. As online video consumption grows massively, pay-TV providers face challenges in extending their brands across devices and networks while maintaining subscriber loyalty and revenue streams. Verimatrix addresses these challenges through 3-dimensional revenue security spanning networks, devices and layered protection to enable new business models and combat theft of services. Their solutions support adaptive streaming formats and multi-rights digital rights management to deliver a unified content experience across managed and over-the-top networks to televisions, computers and mobile devices.

1. Monetizing OTT Video
Beyond Content Protection to Revenue Security
Steve Christian
VP Marketing and Product Strategy
schristian@verimatrix.com

2. Online Video Delivery Landscape
• 2010:
– 81.6% of Internet consumers watch videos online
– 25 Billion Video clips viewed
– 9.7 Hours per viewer per month
Source: comScore Video Metrix, 9/28/2009
• 2015:
– 500 Billion hours of Video *
– 12 Billion Connected Devices **
Source: * iSuppli, YouTube ** IDC,iSupply, Euromonitor
But how do we retain subscribers and make money??

3. Reality Check
Unsubstantiated Hyperbole on Today’s Internet Video Services
• Commercial video content is ubiquitously available on
the Internet
• Consumers are rejecting traditional sources of video
entertainment en-masse
• The pay-TV business model is fundamentally broken

4. What’s Wrong with This Picture?
Pay-TV service Internet TV service ?????
Subscriber
Account Web portal
Delivery Broadband
Network to home
Network PC/Mac
Specific STB Game console
Phone

5. Pay-TV Market Trajectory
Evolving Business and Operational Challenges
• Extending the operator brand and subscriber relationship beyond
the living room screen
• Offering personalized choices and viewing models across growing
number of devices
• Enabling content delivery and monetization spanning multiple
networks and geographies
• Assuring subscriber loyalty, ARPU, and additional revenue streams

6. Verimatrix Snapshot
Founded 2000
Scope Content and Revenue Security for multi-network, 3-screen
applications:
IPTV, DVB Broadcast, Hybrid, Mobile & Over-the-Top to STBs, PCs &
mobile devices
Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing,
Singapore, Amsterdam, Paris, Nice, Moscow, Medellin
Customers 280+ operator customers in 37 countries, including 18 Tier 1’s and 2’s
– protecting more than 12 million screens for IPTV and DVB Hybrid
Partners Over 100 ecosystem channel & integration partners including Ericsson,
IBM, Motorola, Nokia Siemens Networks, Thomson and ZTE
Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio
Partners, SunAmerica Ventures & JK&B Capital
6

7. 3-Dimensional Revenue Security
Network Dimension – beyond broadcast, cable, telco, mobile network
distribution silos, leveraging advantages of proven IP technologies
Device Dimension
Portability &
transparency with
network-centric key Protection Dimension
management for Multi-layer security to
flexible mix of devices enable rich business
models, copy traceability
and combat theft of
service

8. Pay-TV Revenue Opportunities
High value premium
service options and
consumption models
Global subscription IPTV / DVB / Mobile & Multi-screen
reach with OTT services Hybrid Service delivery content portability
and transparency
Value added services
integration with
open ecosystem

9. Supporting Multi-format Delivery
Extending Pay-TV Revenue Security to OTT Services
• Support for advanced compression and adaptive streaming formats
– HTTP live streaming (“Apple” format for iPhone 3.x/QuickTime X)
– Evolution to additional formats and players
• Encoder pre-integration enables head-end solution for secure delivery
– Example: VCAS + Envivio 4Caster C4 Convergence encoder
– IPTV, Internet TV, Mobile
• Verimatrix ViewRight client technology with adaptive streaming support
– ViewRight Web browser plug-in
– ViewRight Desktop PC/Mac player application
– ViewRight STB
– ViewRight Mobile

10. VCAS for IPTV + Internet TV
Multi-Format Delivery with Single Content Authority
TV PC / MAC
VCAS Unified
Head-end
Broadcast
Content IPTV or DVB
(Managed Network)
Verimatrix
RTES ViewRight STB,
Desktop, Mobile
Subscriber Mgmt / Verimatrix Keys IP return path
Middleware VCAS Authentication
CSM
Server And Key Mgmt
Verimatrix
MultiCAS / Adaptive PC / MAC iPhone
Keys
Internet TV
(Over-the-top)
Adapt Stream Encoder Web / Streaming
Ex: Envivio 4Caster C4 Server Adaptive Streaming
ViewRight Web
Mobile, STB
Linear content delivery model

11. Adaptive Streaming Plug-in

12. Adaptive Streaming Bandwidth Tracking

13. Adaptive Streaming as an Enabler
Internet Innovation vs the Managed Network
• Firewall transparency: reaches across the home
network to all devices
• Graceful degradation: eliminates many hard failure
modes of managed network protocols
• Roaming handover: enables in-home to mobile
transition
• Single URL: very broad range of bitrates and formats
supportable – even HD

14. MultiRights™ DRM Support
Mobile broadcast/VOD Multiple formats IPTV broadcast/VOD
and content protection schemes
for TV, PC and Mobile worlds
Single logical
content source
VCAS
and rights management
OMA DRM
VCAS
Portable / Mobile
VCAS
PlayReady DVB broadcast/VOD
DRM
VCAS VCAS
Wi-Fi portable Marlin
DRM VCAS PlayReady
PC/Mac broadcast/VOD

15. VCAS MultiRights for Pay-TV + Internet TV
VCAS Support for PlayReady/Silverlight Devices
Broadcast VCAS Unified Head-end TV PC / MAC
Content
IPTV or DVB
(Managed Network)
Verimatrix
RTES
ViewRight STB,
Desktop, Mobile
Verimatrix Keys IP return path
CSM & MultiCAS VCAS Authentication
And Key Mgmt
Subscriber Mgmt /
Verimatrix
Middleware
Server SEI
MultiRights
PlayReady Server
PC / MAC Smartphone
Keys Keys
Internet TV
(Over-the-top)
Adapt Stream Encoder Web / Streaming
Ex: Envivio 4Caster C4 Server Adaptive
Streaming Silverlight /
PlayReady Clients

16. Summary
Internet Innovation vs the Managed Network
• Revenue security extends value proposition of pay-TV
subscriber relationships
• Adaptive streaming standards successfully enable
secure OTT services
• MultiRights approach builds inclusive service across
broad range of devices

17. Thank You
Steve Christian
schristian@verimatrix.com
www.verimatrix.com