CPE Strategy for Profitable Multi-Screen Services -- presentation by Mr. Jim Kiker, VP Product Management - iNovo Broadband on January 17, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed proactive digitalisation strategies to maximize revenue growth with multi-network video rollouts in India. It was offered on-site during Convergence India 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.

1. CPE Strategy for
Profitable Multi-
screen Services
Jim Kiker
VP Product Management
iNovo Broadband #multinetwork #CI2013

2. Discussion Topics
1 Who is iNovo
2 What Does Multi-Screen Really Mean
3 What is Going on with Multi-Screen Elsewhere
4 Multi-Screen Consumer Research
5 Multi-Screen System Diagram
6 iNovo Multi-Screen Solution
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3. iNovo Broadband, Inc.
 Worldwide supplier of set-tops and
modems focusing on North America,
Latin America, and emerging markets
 Rich history of innovation in the video
space with over 250 years of
combined design experience and
responsible for shipping over 200M
CPE units
 Experienced in the Indian market and
understand what it takes to be
successful
 Global reseller of Verimatrix solutions
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4. What Does Multi-screen Mean?
 Keys to multi-screen are Video, Multiple
Formats, Streaming across IP Networks
and Distribution Agreements
#multinetwork #CI2013 iNovo Confidential 4

5. U.S. Multi-screen Offerings
 Time Warner Cable had 1M downloads of their iPad
application shortly after launching it and know about
400K are actively using it
 32 live streaming channels
 Must subscribe to TWC internet service and a TWC video
package
 Comcast offers iOS and Android applications to watch
TV and to act as a DVR Scheduler and remote control
 Only able to view On Demand content, not live
 Some content available for download for off-line viewing
 Cox Communications TV Connect allows live streaming
of up to 30 channels to iOS devices
 Must subscribe to Cox internet and a Cox TV package
 DirecTV offers iOS, Android, and Kindle Fire applications
 Currently 37 live streaming channels
 Most channels require you to be in same home network to
utilize
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6. Multi-screen Research Data
 In the U.S., video has evolved
beyond time and place shifting in
the DVR model to TV anywhere
and anytime service
 By 2016, number of internet
households worldwide will be 814M
 Netflix has 22M subscribers
 Hulu has 27M viewers with 2M paying
a subscription fee
 Both are expanding to markets outside
the U.S.
#multinetwork #CI2013 iNovo Confidential 6

7. Multi-screen Architecture for Streaming
Analog or IP Encoders/Transcoders Network -
Inputs (8 channels per + 1 Origin Server Edge Servers
(16 Channels) spare)
HLS
Smooth
HLS Smooth
HLS
EPG Data
Middleware/OTT Apps
Server
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8. iNovo Multi-screen Capabilities
 Share same look and
feel across all devices
 EPG on Tablet and
Smart Phone
 Remote PVR
management
 Schedule recordings
on set-top via tablet
or phone
 Control VOD from any
screen
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9. Maximizing Your Revenue
Potential
 A hybrid STB allows you to utilize one device
(lower CAPEX) for multiple service offerings and
different customer demographics
 Traditional broadcast content
 IP streaming content (subscription or on-demand)
 OTT content
 OTT applications
 Managed data centers can be utilized to lower the
cost of the required headend equipment
 Drive ARPU up through data services and tiered
video service for multi-screen
 Increase stickiness of your service offering
 Common look and feel across multiple devices
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10. Thank You
jkiker@inovobb.com
www.inovobb.com
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