"Delivering a Premium Multi-screen OTT Video Experience" by Peter Van de Berg, Director Marketing & Sales Asia is the world’s largest consumer of video content and a fertile ground for unauthorized offshore OTT services where a lack of regulation favors the growth of Internet-based pirate video operators, according to CASBAA. However operators are addressing this challenge by creating legitimate and engaging OTT services that add value for subscribers and attract a new generation of video hungry customers. The ultimate goal is to offer an OTT video experience that is consistent across devices and consumption models, such as download and offline viewing. It needs to provide a seamless authentication process by managing security and content rights in the background, while creating one-to-one relationships with consumers to leverage targeted content recommendations and advertising. At the Multi-network Solutions in the Real World Forum at CommunicAsia the panelists discussed how Asian operators are experimenting with new revenue models, service offerings and user experiences driven by OTT video networks.

1. #multinetwork #communicasia
Delivering a Premium
Multi-screen OTT
Video Experience
Peter Van de Berg
Director Marketing & Sales
NXP Software

2. Multi-screen OTT video deployment
 Multi-screen deployments now worldwide
 83% of operators plan to offer multi-screen video by 2013
 Tablets are most popular
 Tablets and Smartphones pervasive
 Installed base growth 3x to 4.5B devices by 2016
#multinetwork #communicasia

3. Multi-screen premium video
 Service Provider
 Monetization & content security
 Market reach – devices & networks
 Cost effective & fast to deploy
 End User
 Any screen
 High quality
 Any time, Any place
 Multi-language
#multinetwork #communicasia

4. Customer Case in APAC
 HLS adaptive streaming
 Live and VoD
 Resolution SD 30fps
 Multi-audio and subtitles
 Support offline
 Tablets & Smartphones
 Android 2.2+
 iOS 5.0+
 Multi-network access
 Handover
 Content Security
 Verimatrix VCAS support
 Application security
#multinetwork #communicasia

5. Challenges for multi-screen video
 Device fragmentation
 Network issues
 Cost of deployment
 Device approach:
 Multi-platform Player SDK
for Premium Video Apps
#multinetwork #communicasia

6. Challenge - Devices
#multinetwork #communicasia
 Device fragmentation
 Device types & capabilities
 Software platforms & versions
 Device software
 Consistent streaming
 Device capabilities
 Video experience
 Secure content & app
2000+ models
6+ OS versions

7. Challenge – Network
 Network issues
 Availability
 Bandwidth
 Network changes
 Device software
 Video decoding & enhancement
 Cache streaming on device - offline & delayed
viewing
 Network handover
#multinetwork #communicasia

8. Challenge - Cost of deployment
 How to reduce cost
 Reuse content
 Reduce video bandwidth
 Reduce storage
 Reuse servers
 Device software
 Same streaming & security
 Video decoding & enhancement
 Cache streaming to support download
#multinetwork #communicasia

9. Multi-screen premium video
 Multi-screen deployments now worldwide
 Device software to address
 Fragmentation
 Network issues
 Cost of deployment
 Delivering premium experiences
everywhere
#multinetwork #communicasia

10. #multinetwork #communicasia
Thank You
Demo at #1M2-07
peter.van.de.berg@nxp.com
www.nxpsoftware.com