3. Career Summary
• Director of Digital Strategy with Digital Insights
• 14 Years experience developing and marketing web
and digital applications
• Lecturer with DIT on MA in Digital Media
Technologies
• Lecturer with Dublin Business School, Griffith
College, Champlain College in Online Marketing and
Digital Strategy
5. Presentation Outline
• The Changing Digital Landscape
• Key Social Media Platforms
• How to approach using Social Media as a
professional
• Case Studies of Organisatons using Social Media
• Questions and Answers
7. Irish Online Stats to Consider
• 77% of all Irish Internet Users use Facebook (approx 2M – 47%
population)
• Tops 2 sites visited are Google (38%), Facebook (19%)
• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 minsFacebook
– 2 hours 51 mins Google
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;
• 90% of 15-24 YO active on Facebook
• 47% of all Facebook Users login Daily
• 2.1 M Unique Visitors Each Month to YouTube (400M views)
• 400K Twitter Accounts – 80K Daily Users
• 480K Users on LinkedIn – 31% login weekly (9% Daily)
22. Have a strategy and plan before you create a
professional presence on a platform
Do not rush in without a plan
23. Success using social channels is predicated on
the quality of your content
If you want people to engage you must
provide useful and interesting content