Social Media - Strategy and Execution
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Social Media Marketing Session
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Social Media - Strategy and Execution
- 1. Social Media Platforms & Case Studies Keith Feighery
- 3. Platforms
- 6. Businesses & organisations need to embrace a more social engagement because it is happening with or without them
- 7. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer
- 8. Marketers need to understand the dynamic of communities
- 9. But What Fuels Social Media?
- 10. Engaging Content
- 11. Hubspot – Inbound Marketing Company view
- 13. Summary of Content Types
- 16. Be Social – Interact with People & Solicit Feedback and Responses
- 17. Be Entertaining, Informative or Offer Something of VALUE to Followers
- 18. Integrate and promote across multiple digital channels
- 20. Facebook Pages
- 21. Online Shoppers Active Social Media
- 22. Numbers of Brands Followed
- 24. Selling Goods on Facebook
- 25. Puddleducks
- 26. Selling on Facebook Facebook eCommerce Apps
- 27. Payvment
- 30. Business Pages
- 31. Bars - Facebook
- 32. Westcoast Cooler
- 33. Cultural Pages
- 34. Charities & Not for Profit
- 35. Eircom
- 37. Hotels
- 38. D4 Hotels
- 40. Case Studies
- 41. Cully & Sully
- 42. Cheffactor.ie
- 43. Click Like to Vote
- 44. Facebook Wall
- 45. Hairy Baby
- 46. Hairybaby
- 48. Getting People To Respond
- 52. Landing and Custom Page Apps
- 53. Iframe App
- 54. iFrame App
- 55. PageModo
- 56. Shortstack
- 57. ShortStack App
- 58. Facebook Third Party Tools
- 59. Wildfire Apps
- 60. Involver
- 62. ShopTab
- 63. EasyPromos
- 64. EasyPromos
- 65. Yardsellr
- 66. Usablenet
- 68. Four Seasons
- 69. Asos
- 71. TOMS Shoes
- 72. Twitter
- 73. It’s a Different Medium Than Facebook – and it can be difficult
- 74. Find someone with a function and has something interesting to say – and can say it well
- 75. And get them to engage at an individual level It’s not the same as Facebook
- 76. Twitter Search
- 77. Case Studies
- 78. Realex – Corporate providing Utility
- 79. General Account
- 81. Donal Skehan - Has a Theme Provides Entertainment & Utility
- 82. Donal Skehan
- 83. Murpys Icecream – Has Theme Marketing The Business
- 85. Twitter Tools
- 86. Twitter Clients
- 87. Seesmic
- 88. Hootsuite
- 89. Tweet Timeline
- 90. The Tweet
- 91. Case Studies
- 92. Realex
- 93. General Account
- 96. SME Case Studies
- 97. Blacknight.com
- 99. Puddleducks
- 100. Media & PR
- 101. Irish Times
- 102. Sunday Business Post
- 103. Newstalk
- 104. Online PR
- 105. Twitter Apps
- 106. ManageFilter.com
- 110. Manage Your Twitter Account
- 111. Tweriod –Best Time To Tweet
- 112. LinkedIn
- 113. The Profile
- 114. The Feed
- 116. Company Page
- 117. Company Services
- 118. Jobs
- 119. Firefox
- 120. Firefox
- 121. Firefox Plugins & Bookmarklets
- 122. Video Sites YouTube, Vimeo, Blip.tv
- 123. YouTube
- 125. YouTube
- 127. Review Sites
- 128. Yelp
- 130. Special Offers
- 131. Usage Statistics
- 132. Photosites
- 133. Flickr
- 134. Instagram
- 135. Twitpic
- 137. Tumblr
- 138. Posterous
- 139. Blogging Platforms
- 140. Wordpress.org & .com
- 142. Donal Skehan
- 143. McGarr Solicitors
- 144. Thank You
- 145. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274