IBAT-OverviewContentMarketing

Content Marketing Programmes Keith Feighery

Moodle Information contained within Admission Pack IT Services – 01-4177573 Slides – www.slideshare.net/kfeighery

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who creates the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging Owned Media Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Mktg: Success Vs Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inbound Marketing V Content Marketing Debate – Semantics?

Hubspot – Inbound Marketing Company view

IBAT-OverviewContentMarketing

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IBAT-OverviewContentMarketing