1. IBAT-IntroductionOnlineMarketingSalesDigitalStrategy

Diploma in Online Marketing, Sales & Digital Strategy Keith Feighery

Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Readings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B Sites and Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google/Conversion Related ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changing Digital & Customer Landscape

Where do people get information today and how do they engage

Traditional Marketing Vs Social Engagement

Content Drives The Web Be Relevant

Hubspot – Inbound Marketing Company view

Outbound Vs Inbound Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging Owned Media Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Strategy & Planning Source RedAnt.co.uk

Digital Marketing Process Source eConsultancy

Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aims and Audience Location Analysis Source RedAnt.co.uk

Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mapping audience, solutions and projected ROI Source RedAnt.co.uk

Actualisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Feedback loop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

1. IBAT-IntroductionOnlineMarketingSalesDigitalStrategy

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1. IBAT-IntroductionOnlineMarketingSalesDigitalStrategy