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Social Media Strategy & Case Studies Keith Feighery: Digital Strategist
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Relevance
Social Media Relevance ,[object Object],[object Object],[object Object],[object Object]
People LIKE to Follow Business Online
Online Shoppers Active Social Media
Numbers of Brands Followed
Reasons you Liked
Where Social Fits in with Online Marketing Mix
 
Core Social Media Applications
Key Platforms for Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think about of Age Distribution
 
Running a social media campaign
Social Media Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Salient Characteristics of Social Platforms
It’s Social – You’re Meant to Talk to PEOPLE
Be Entertaining, Informative or Offer Something of VALUE to Followers
Interact with People & Solicit Feedback and Responses
Potential Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential risks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Case Studies
BlendTec
Best Job In the World
Old Spice Campaign
Tippex YouTube Campaign
Early Irish Adopter
The Big Switch
Social Bites Back Too
Aviva
Nestle
Marks and Spencers
Social Media Platforms Case Studies Facebook Pages
Case Studies
WestCoast Cooler
Westcoast Cooler
Cully and Sully
Cully and Sully
 
Click Like to Vote
Wright Venue
Wright Venue – Like Us
Wright Venue - Wall
Wright Venue - YouTube
CopperFace Jacks
 
Charities & Non-Profits (Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Barnardos - Before
Barnardos - Now
Twitter
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is it? ,[object Object],[object Object],[object Object],[object Object]
It’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it well
And get them to engage at a granular level Build up community overtime
SME Case Studies
Pat Whelan Butchers
Fallon and Byrne
Donal Skehan  - Has a Theme Provides Entertainment & Utility
Donal Skehan
Video Sites YouTube, Vimeo, Blip.tv
YouTube
Realex Corporate Video
Photosites
Flickr
Instagram
Twitpic
LinkedIn
The Profile
Company Page
Company Services
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
[object Object]

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