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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Overview of Content Marketing - Week 2 Dublin Business School Diploma in Online Marketing Sales and Digital Strategy

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Content Marketing Programmes Keith Feighery
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the purpose of your content?
Owned Vs Paid Vs Earned Media
 
 
 
What should Your Content do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging Owned Media Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Mktg: Success Vs Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Types
Content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who creates the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purposeful Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Funnels
 
Traditional Funnel

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