2-DMI-Wordpress-Workshop

Agenda Overview of Content Management Systems and Blogging Platforms Wordpress Case Studies and Examples Class Exercise: Setting up Wordpress.com site Overview of process for building Wordpress CMS from scratch Registering a Domain & Setting up Wordpress self-hosted system Walk through of Wordpress Features Administration, Themes, Plugins, Post & Pages, SEO etc.. Class Exercise: Download and CustomiseWordpress.org Walk through of Using Wordpress Bought Themes Examples using Woo Canvas Theme

Content Management Systems & Blogging Platforms

Introduction to Blogging Common Blogging Platforms WordPress, TypePad, Blogger Excellent low barrier to entry publishing platform Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS Very effective way of building engaged community and improving SEO Provides a channel for businesses to use a more informal style to communicate Provides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc.. Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO

Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

Blogging Tips cont. ,[object Object]

Make sure you respond to key people – thos who subsribe and comment

Use Twitter and Facebook to promote blog

If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

Monitor conversations on both Facebook and Twitter

Use URL shorteners to gauge subject interest.

UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)

Build cross-referencing across social media tools.

No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform

Embed and measure calls to action. If we can get people to a landing page, we should. ,[object Object]

Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Don’t forget the outbound links. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

Blogging Tips cont. Find and nurture your VIPs. Make sure you respond to key people – thos who subsribe and comment Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Use URL shorteners to gauge subject interest. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. Build cross-referencing across social media tools. No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform Embed and measure calls to action. If we can get people to a landing page, we should.

Wordpress Case Studies – CMS & Blogs

Building a WordPress CMS from Scratch NotaryOnCall.ie

Process of Registering and Deploying Wordpress.org CMS

Wordpress 5-minute Install Doc

Upload Wordpress to Web Server

Run Script: http://www.website.com/wordpress-folder.com/wp-install This Installs Wordpress Database and Configures Deployment

Wordpress Backend Administration

Wordpress Bought Themes and Frameworks

Bought Themes Different Licensing and Usage Terms Single Use, Developer, Enterprise Editions Pricing reflects flexibility of usage and provided functionality Provide Out of the Box Design and Functionality Enable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc.. Provide multiple theme templates to facilitate creation of Content Management Systems

Building WP CMS System from Theme Framework CANVAS Theme – Woo Themes

Woo Canvas – General Settings

2-DMI-Wordpress-Workshop

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