PEST analysis helps business owners to build their vision for the future and scan the business environment they want to grow in. Read on to know more about PEST analysis. Visit https://www.keynote.co.uk/ for more.

1. PEST Analysis – An
Effective Tool Factors
Affecting business
growth.
to Analyse
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2. P – Political
E – Economic
S – Social
T – Technological
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3. For a business to attain its optimum
performance, it is vital to identify and
analyse the various factors that affect the
environment that the business operates in.
PEST analysis is an effective tool that
determines the external factors affecting
business growth.
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4. Political
Businesses are bound to be affected, when
ever the government intervenes in the
economy. The political factors that have a
big impact on business are,
 Employment Policies
 Tax Laws
 Trade Restrictions
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5. Economic
The micro and macro-economic factors
influence how you should manage your
business. PEST analysis is used to
determine such economic factors
including,
 Interest rates
 Exchange rates
 Inflation
 Disposable incomes
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6. Social
Population trends, dietary considerations, ethics,
media coverage and spending habits are some of
the factors under social considerations that you
need to observe in your business activity.
Technological
Technological factors such as production,
distribution and communication changes can
affect the growth of your business.
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7. Do you think PEST analysis could help in your
business strategy and marketing efforts? To find
out, visit keynote.co.uk
Call: 0845 504 0452
E-mail: sales@keynote.co.uk
www.keynote.co.uk