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[object Object],[object Object],[object Object],[object Object],[object Object],Current Opportunity & Growth of  Internet in Australia Source: BandT Magazine August 2009
Experian Digital ,[object Object],[object Object],Convert. Increase the % of visitors that buy from your online store.   Retain. Increase the number of customers that return to the online store to make another purchase.
Attract. Convert. Retain. Client Acquisition Client Retention
Experian Digital – Strategic Agility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who: Experian Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why partner with Experian? Experian $4 Bn = secure, financially stable, global reach People   +   =  360° Insight  =    Data   INFORMED DECISONS ATTRACT ,  CONVERT , and  RETAIN  online customers. Sales, ROI, Profit. WHO? HOW? WHAT? WHY?
A Selection of the 1,500+ Companies Using Hitwise
Sub Domains vs Sub Folders  Meta Data Keyword Focus URL Structure Navigation Structure Accessibility Sitewide Optimisation Internal Linking Focus Competitive Analysis Keyword Research Keyword Gaps Content Gaps User Generated Content Segmenting Content Social Media Video Syndication Press Releases Social Bookmarking Directory Submissions Article Submissions Tactical Structural Promotional
© 2009 Experian Limited.  All rights reserved.

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Experian Hitwise 4 Billion Dollar Company Corporate Overview

  • 2.
  • 3.
  • 4. Attract. Convert. Retain. Client Acquisition Client Retention
  • 5.
  • 6.
  • 7. Why partner with Experian? Experian $4 Bn = secure, financially stable, global reach People + = 360° Insight = Data INFORMED DECISONS ATTRACT , CONVERT , and RETAIN online customers. Sales, ROI, Profit. WHO? HOW? WHAT? WHY?
  • 8. A Selection of the 1,500+ Companies Using Hitwise
  • 9. Sub Domains vs Sub Folders Meta Data Keyword Focus URL Structure Navigation Structure Accessibility Sitewide Optimisation Internal Linking Focus Competitive Analysis Keyword Research Keyword Gaps Content Gaps User Generated Content Segmenting Content Social Media Video Syndication Press Releases Social Bookmarking Directory Submissions Article Submissions Tactical Structural Promotional
  • 10. © 2009 Experian Limited. All rights reserved.

Notas do Editor

  1. We break SEO down internally into 3 segments: Tactical (40%) – Your research, the most important part imo Structucal (20%) – The onpage changes that have the impact (these cannot be executed without the Research) Promotional (40%)– Using PR/Social/Link Building to propel your content into the web