Client pitch for European transitional website build

1. CLIENT PITCH
European Site Build

2. KEY ISSUES
•Region specific customer journey
•International payment types
•Order and return processing and responsibilities
•Packaging regulations
•Transaction volumes and tax

3. CONSIDERATIONS
•Standalone International Site or Multi-Language/Currency
•Pricing on Cross Border Site Instances
•International Shipping
•Packaging Regulations
•Localisation and company registration

4. PRODUCT
•Do any of your suppliers restrict sale by territory?
•Would any product be inappropriate for international sale?
•Translation of catalogue
•International sizes and shipping requirements

5. API
•Does your WMS accept international characters?
•Can you update order status in local language?
•Data protection laws on cross border customer information
•Are reviews and marketing APIs compatible

6. PSP & SSL
•Does your existing PSP support international payment types
•Process for dealing with chargebacks from ELV payments
•Paypal approach, settle in GBP or EUR?
•Local language SSL support.

7. MARKETING
•Regional channel analysis
•Utilisation of ‘Groupon’ style offers
•Aggregation of inventory (Google Base, Kelkoo etc)
•Consideration of regional preference for advertising
•Regional restrictions and reception to email marketing

8. ENGAGEMENT
•Establish cross departmental working groups
•Encourage discussion and input from stakeholders
•Provide relevant KPI updates, don’t drown people in figures
•Ensure each decision has a clear business case
•Influence and lead teams to deliver great business products