Leveraging video for b2b lead generation
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SalesFUSION and Swyzzle presented this webinar on how companies can leverage video to extend and improve b2b lead generation campaigns
![What we’ll cover today ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Leveraging video for b2b lead generation
- 1. Using Video in lead and demand generaiton Presented by: Kevin Miller – EVP Marketing/Sales – SalesFUSION Mark Krikorian – CE0/Founder Swyzzle Session Audio Starts at 2PM EST
- 3. Integrating video into demand generation
- 4. Use cases - how, when and why to use video
- 5. Video and Social Media - the YouTube effect
- 6. Video as a prospecting tool - the email tie-in
- 7. Extending your webinars with video
- 9. HQ – Atlanta, GA – Sales Offices in Philadelphia, PA
- 10. Provide all b2b marketing functionality in a single app
- 11. Focus on integrating Marketing and Sales (CRM)
- 12. Only solution built on a CRM database
- 13. Extensive global partner network
- 14. 110 New clients in 2010
- 15. Unique Client Services model
- 16. Game-changing pricing structure
- 17. 99% retention rate
- 19. Easy-to-use, web-based multimedia tool
- 20. Enables video/multimedia for marketing
- 21. Multimedia Marketing Platform
- 22. Multimedia creation and editing
- 23. Multimedia hosting and delivery
- 25. Viewer segmentation and intelligence
- 26. Top Uses
- 27. Lead generation
- 29. A/B testing of messaging and content
- 31. More from Forrester – what are company’s top marketing/sales challenges in 2010?
- 33. Growing base of consumers have become used to video use
- 34. The YouTube effect on buying
- 35. Helps your email get noticed in a crowded inbox
- 36. Provides metrics valuable to lead scoring
- 43. Executive Q&A
- 45. Tied to trigger/nurture campaigns
- 48. Product videos – web
- 52. Forrester Research: “Video landing pages produce 3x the click-through rate of static web pages”
- 54. eMarketer.com: “59% of executives prefer to watch a video over reading text on a web page.”
- 56. DoubleClick/Google: “Rich media and video drive 4-7x engagement and response rates compared to static text and graphics.”
- 57. Enhanced Marketing Intelligence
- 60. A/B testing of messaging and content
- 62. Lead Conversion
- 63. Identity capture
- 65. Branding
- 68. Webinars
- 70. Existing Videos
- 72. Custom video (most expensive)
- 74. Plays video and other media
- 75. PromoPad
- 76. Facilitates conversion to lead or sale
- 77. Analytics and Reporting
- 81. Authoring System
- 82. Upload video, audio and images
- 85. Visitors click through to the landing page
- 86. Viewers watch and interact with the multimedia content
- 87. Run Swyzzle reports
- 88. Click-throughs
- 90. PromoPad Clicks
- 92. High Tech Equipment Supplier
- 94. Brand awareness
- 97. Solution
- 98. Email campaign to prospects
- 99. A/B split between video & static HTML
- 100. Use existing marketing videos
- 102. Video conversion rate 6.6X that of static HTML and graphics
- 103. Exposed and quantified sign-up form problems
- 106. Brand as “innovative, unconventional, easy”
- 107. Promote new products
- 108. Solution
- 109. Email campaign to prospective customers
- 115. 60% of viewers watched the entire show
- 117. Brand as “efficient, smart, problem solvers”
- 118. Generate leads
- 119. Solution
- 120. Email campaign to media buyers
- 121. “Science of Advertising” theme
- 123. Broad reach to media community
- 124. 30% of viewers downloaded the white paper
- 125. Successfully branded as a premium services company
Notas do Editor
- Cut a block out and drive the first part of the slideDon’t need magnifying glass…Real message in bottom 2 boxes