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Fast and flexibleWhy process matters in the modern world Kevin Parker, VP and Chief Evangelist SERENA SOFTWARE INC. 1
IT Processes - dream SERENA SOFTWARE INC. 2
IT Processes - reality SERENA SOFTWARE INC. 3
IT Processes – it’s not all perfect SERENA SOFTWARE INC. 4
IT Processes – and some parts are really old SERENA SOFTWARE INC. 5
Why we are here – to get blueprints SERENA SOFTWARE INC. 6
Human 1.0 SERENA SOFTWARE INC. 7
Goals SERENA SOFTWARE INC. 8 Human to human System to system System to human Human to system
Human to human SERENA SOFTWARE INC. 9 Personalizable Role specific Push and pull Naggable
System to system SERENA SOFTWARE INC. 10 Open Extensible Process centric Services based
System to human SERENA SOFTWARE INC. 11 Timely Accurate Digestible Comprehensible Infrastructure INFO-structure
Human to system SERENA SOFTWARE INC. 12 Where I want it When I want it How I want it
Introducing Orchestrated Service Management SERENA SOFTWARE INC. Faster resolution times ,[object Object]
Agent acceptedReduced cost of providing service ,[object Object],  Dashboard Service Manager TIG Manager Incident Manager Change Manager Change Manager Change Manager Problem Manager Problem Manager Problem Manager EndUser  Improved satisfaction  ,[object Object],Ticket Ticket    Chicago Kiev Shanghai status  Ticket status status    Ticket
Serena’s Vision: All Processes Become Orchestrated SERENA SOFTWARE INC. 14 Transparent Automated Configurable Integrated
Serena Orchestrated Service Management  Architecture SERENA SOFTWARE INC. 15 Work & Project Mgmt Change & Config Mgmt QualityMgmt Requirements Mgmt Release Control Release Vault Portfolio Analysis RequestMgmt Release Automation Serena Process Intelligence Audit Trails User Interface Layer Process Automation Layer Process Integration Layer Cloud HP Quality Center Unix Linux IBM Rational Microsoft SharePoint Windows Mainframe Other 3rd Party
Πάντα ῥεῖ καὶ οὐδὲν μένειcirca 500 bce SERENA SOFTWARE INC. 16
According to Gartner SERENA SOFTWARE INC. 17 IT organizations ‘rip and replace’ their IT service desk tools every five yearsin their quest to streamline IT service and support, and right size their staffing  Source:  Gartner Research, 2010
Top 10 real reasons why we change SERENA SOFTWARE INC. 18 Velocity of change Codified best practices Increasing oversight Greater visibility Accountability Integration of systems Merger and acquisition New leadership Cost control Vendor consolidation
ALM Processes ITServices Business Processes Orchestrate Your World With Serena SERENA SOFTWARE INC. 19
Orchestrated Service Orchestrated IT SERENA SOFTWARE INC. Orchestrated Apps
Analyst Applaud 21 “ We rate Serena Positive because of its technical depth, broad customer base and direct sales force.  It offers a solid solution for companies that have a mix of pieces already in place and want something to pull them together, rather than replace them. Jim Duggan “ “ Welcome back, Serena! The new pitch around orchestration seems much more real and consistent with a company focused around tools and solutions for managing application lifecycles. Serena is onto a winner here. David Norfolk “ SERENA SOFTWARE INC.

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Fast and flexible orchestrated service management

  • 1. Fast and flexibleWhy process matters in the modern world Kevin Parker, VP and Chief Evangelist SERENA SOFTWARE INC. 1
  • 2. IT Processes - dream SERENA SOFTWARE INC. 2
  • 3. IT Processes - reality SERENA SOFTWARE INC. 3
  • 4. IT Processes – it’s not all perfect SERENA SOFTWARE INC. 4
  • 5. IT Processes – and some parts are really old SERENA SOFTWARE INC. 5
  • 6. Why we are here – to get blueprints SERENA SOFTWARE INC. 6
  • 7. Human 1.0 SERENA SOFTWARE INC. 7
  • 8. Goals SERENA SOFTWARE INC. 8 Human to human System to system System to human Human to system
  • 9. Human to human SERENA SOFTWARE INC. 9 Personalizable Role specific Push and pull Naggable
  • 10. System to system SERENA SOFTWARE INC. 10 Open Extensible Process centric Services based
  • 11. System to human SERENA SOFTWARE INC. 11 Timely Accurate Digestible Comprehensible Infrastructure INFO-structure
  • 12. Human to system SERENA SOFTWARE INC. 12 Where I want it When I want it How I want it
  • 13.
  • 14.
  • 15. Serena’s Vision: All Processes Become Orchestrated SERENA SOFTWARE INC. 14 Transparent Automated Configurable Integrated
  • 16. Serena Orchestrated Service Management Architecture SERENA SOFTWARE INC. 15 Work & Project Mgmt Change & Config Mgmt QualityMgmt Requirements Mgmt Release Control Release Vault Portfolio Analysis RequestMgmt Release Automation Serena Process Intelligence Audit Trails User Interface Layer Process Automation Layer Process Integration Layer Cloud HP Quality Center Unix Linux IBM Rational Microsoft SharePoint Windows Mainframe Other 3rd Party
  • 17. Πάντα ῥεῖ καὶ οὐδὲν μένειcirca 500 bce SERENA SOFTWARE INC. 16
  • 18. According to Gartner SERENA SOFTWARE INC. 17 IT organizations ‘rip and replace’ their IT service desk tools every five yearsin their quest to streamline IT service and support, and right size their staffing Source: Gartner Research, 2010
  • 19. Top 10 real reasons why we change SERENA SOFTWARE INC. 18 Velocity of change Codified best practices Increasing oversight Greater visibility Accountability Integration of systems Merger and acquisition New leadership Cost control Vendor consolidation
  • 20. ALM Processes ITServices Business Processes Orchestrate Your World With Serena SERENA SOFTWARE INC. 19
  • 21. Orchestrated Service Orchestrated IT SERENA SOFTWARE INC. Orchestrated Apps
  • 22. Analyst Applaud 21 “ We rate Serena Positive because of its technical depth, broad customer base and direct sales force. It offers a solid solution for companies that have a mix of pieces already in place and want something to pull them together, rather than replace them. Jim Duggan “ “ Welcome back, Serena! The new pitch around orchestration seems much more real and consistent with a company focused around tools and solutions for managing application lifecycles. Serena is onto a winner here. David Norfolk “ SERENA SOFTWARE INC.
  • 23.
  • 25. $225 million revenueMember of the Silver Lake portfolio with Skype, Saber, Seagate and Sungard Supporting all your development and deployment platforms Helping enterprises deliver apps with confidence for over30 years

Notas do Editor

  1. Serena Orchestration powered by SBM can be leveraged to respond to rapidly changing business demand across three customer process segments…ALM, IT Services and Unstructured Business Processes. Let’s begin with Orchestrated ALM.
  2. Serena has been born, bred and refined to be your enterprise partner. We are an enterprise scale company with some 29 offices worldwide, over 700 employees, more than 300 of whom are engineers, over $200 million dollars in revenue. This makes Serena the largest independent ALM vendor in the world.We are of the scale that enterprises feel comfortable working with, and yet because we’re focused on improving application dev, delivery and process automation, we have the kind of focus that the mega-vendors can’t bring to the party. Serena is financially sound, with robust cash flow. We were taken private a few years ago and thus are part of the portfolio of Silver Lake,the world’s largest technology investor. For some 30 years now, the soul of our software as well as in our services and support people is unparalleled in the industry. And now we’re doing it with systems from the mainframe, to the iPhone, from coded over to configured.