A blog is a powerful way for personal injury lawyers to showcase their passion, care, and expertise. Blogging lawyers build relationships, grow their word of mouth reputation. and get business.

1. Putting out the for sale
sign: The power of the blog
Kevin O'Keefe
CEO, LexBlog, Inc.

2. Blogging works
60% of SEO experts rate blogs #1
86% like blogs as content marketing
79% generate business
80% of whom like blog contact company
60% have positive feeling after reading
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Image c/o Flickr by Shashi Bellamkonda

3. Blogging is about
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Real and authentic engagement
Strategically showcasing passion,
experience and authority
Connecting with your
desired audience
Generating tangible business through
word of mouth and relationships

4. Define your niche
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Discover your passion
Pinpoint your skills
Identify with your audience
Solve a problem
Establish your goals

5. Building a blog
▪Independent publication and site
▪Brand with blog title first
▪Value of design
▪Authenticating information
▪Comments
▪Viewable on social and reader
▪Mobile first
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6. Elements of a post
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▪Title
▪Image
▪One point
▪Brevity
▪Keywords and SEO?
▪Meta description

7. Listen
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Blogging is a form of networking
▪Sources and subjects
▪RSS Reader: Feedly & Flipboard
▪Twitter
Image ℅ Flickr by Sarah Horrigan

8. Talk
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Blogging is a form of engagement
Image ℅ Flickr by Daniel Coy
▪Real and authentic
▪Do not write an article
▪Link and quote liberally
▪Think conversation
▪Offer insight
▪Have an opinion

9. Social delivers news
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Facebook
Twitter
LinkedIn
Google +

10. Blogging resources*
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▪Real Lawyers Have Blogs
▪Copyblogger
▪ProBlogger
▪HubSpot Blog
▪'Blogging in One Hour for Lawyers
*Time, commitment, and experimentation

11. Your opportunity
Recognized authority
Growing network
Doing work you like
Working with clients you want
Lifestyle you desire
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Image c/o Flickr by Erik Weibust

12. Blogging trial lawyers
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13. Kevin O'Keefe
LexBlog, Inc.
kevin@lexblog.com
206-321-3627
@kevinokeefe
http://linkedin/in/kevinokeefe
http://facebook.com/kokeefe
https://plus.google.com/app/basic/+KevinOKeefe
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