Business Success Starts with a Clear Strategy

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Most businesses fail or do not reach their potential because they lack direction and purpose. This presentation demonstrates the need for and benefits of a clearly defined business strategy.

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Business Success Starts with a Clear Strategy Presented by Kevin Nott June 17, 2009

Preface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expected Course Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Running a Successful Business is like Playing a Game ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is this Strategy Stuff? ,[object Object],[object Object],[object Object]

Why a Clear Strategy is Critical ,[object Object],[object Object],[object Object],[object Object],[object Object]

Steps to Selection and Clarification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

S.W.O.T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identifying Strategic Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Primary Focus Options ,[object Object],[object Object],[object Object],[object Object]

Primary Focus Characteristics Product Integrity Customer Satisfaction Objective Existing products Customer needs Product Evolution New customers or uses for existing products New products for existing customers Growth Focus Products and services Customer type Business Defined by PRODUCT/SERVICE CUSTOMER/MARKET

Basis for Competition BASIS FOR SELECTION BY CUSTOMER Level of service – the experience. Quality, price and speed are less important. SERVICE Quality of the product. Price, service and quality will be less important QUALITY Speed of delivery. Quality, price and service are of lesser importance SPEED Lowest price. Speed, quality and service are of lesser importance. LOW PRICE

Strategic Options Summary SERVICE QUALITY SPEED LOW PRICE PRODUCT/SERVICE CUSTOMER/MARKET

Identify Strategy Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

How are Options Evaluated? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Selection Criteria ,[object Object],[object Object]

Strategy Fit Matrix Internal Capabilities Foolish Challenge Low Temptation (Solution seeking a problem) Winner High Low High Meets Customer Wants / Needs

Aligning the Business with the Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Based on the 7-S Model developed by McKinsey & Company

No Strategic Alignment Skills Systems Structure Shared Values Staffing Style Strategy

Limited Strategic Alignment Skills Systems Structure Shared Values Staffing Style Strategy

Clear Strategic Alignment Strategy Shared Values Systems Structure Skills Staffing Style

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kevin Nott , M.A. Business Strategy Coach Kevin@ GetProfitPointed .com

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Business Success Starts with a Clear Strategy

1. Business Success Starts with a Clear Strategy Presented by Kevin Nott June 17, 2009

10.

11.

12.

13. Primary Focus Characteristics Product Integrity Customer Satisfaction Objective Existing products Customer needs Product Evolution New customers or uses for existing products New products for existing customers Growth Focus Products and services Customer type Business Defined by PRODUCT/SERVICE CUSTOMER/MARKET

14. Basis for Competition BASIS FOR SELECTION BY CUSTOMER Level of service – the experience. Quality, price and speed are less important. SERVICE Quality of the product. Price, service and quality will be less important QUALITY Speed of delivery. Quality, price and service are of lesser importance SPEED Lowest price. Speed, quality and service are of lesser importance. LOW PRICE

15. Strategic Options Summary SERVICE QUALITY SPEED LOW PRICE PRODUCT/SERVICE CUSTOMER/MARKET

16.

17.

18.

19. Strategy Fit Matrix Internal Capabilities Foolish Challenge Low Temptation (Solution seeking a problem) Winner High Low High Meets Customer Wants / Needs

20.

21. No Strategic Alignment Skills Systems Structure Shared Values Staffing Style Strategy

22. Limited Strategic Alignment Skills Systems Structure Shared Values Staffing Style Strategy

23. Clear Strategic Alignment Strategy Shared Values Systems Structure Skills Staffing Style

24.

25. Kevin Nott , M.A. Business Strategy Coach Kevin@ GetProfitPointed .com

Business Success Starts with a Clear Strategy

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