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Video podcast marketing, some thoughts

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Kevin Micalizzi
Kevin Micalizzi

Some preliminary thoughts on video podcast marketing for a friend. Will refine as we get more specific.

1 de 9
Video Podcast Marketing Some Thoughts
Areas of Focus • Content • Distribution • Promotion
Content
Make it interesting • Your podcasts need to be interesting. • Content is key. If you don’t have great content, no amount of promotion is going to build a loyal audience.
Distribution
Make it easy • How will the podcast be distributed? Is it easy to find and subscribe to? • Is there a web site or blog that can serve as the central home? • Will it be made available on iTunes and other podcast directory services?
Promotion
Building a community • Blog about each episode -- your videos should not have to stand alone • What social media services are your viewers most likely to be using? (Twitter, Facebook, LinkedIn, Google+, etc)
Existing Communities • Focus where your target community already is. What existing sites, blogs, discussion groups, etc. could you leverage? • Are there existing blogs you could “guest blog” for to reach a broader audience?

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Video podcast marketing, some thoughts

  • 1. Video Podcast Marketing Some Thoughts
  • 2. Areas of Focus • Content • Distribution • Promotion
  • 4. Make it interesting • Your podcasts need to be interesting. • Content is key. If you don’t have great content, no amount of promotion is going to build a loyal audience.
  • 6. Make it easy • How will the podcast be distributed? Is it easy to find and subscribe to? • Is there a web site or blog that can serve as the central home? • Will it be made available on iTunes and other podcast directory services?
  • 8. Building a community • Blog about each episode -- your videos should not have to stand alone • What social media services are your viewers most likely to be using? (Twitter, Facebook, LinkedIn, Google+, etc)
  • 9. Existing Communities • Focus where your target community already is. What existing sites, blogs, discussion groups, etc. could you leverage? • Are there existing blogs you could “guest blog” for to reach a broader audience?

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