A talk I did at OpenMic in Cambridge about my experiences so far of starting a consultancy to develop Android applications. Thoughts on being a startup and how we adapted our business models and kept our minds open to new opportunities.

1. !"#$%&'()*&+,-
! !

2. ! !

3. ! !

4. ! !

5. ! !

6. ! !

7. !"#"!$!%&'(")'%!*&'+
!"#$%&%!'()*%+,-./0012 34(5'6(%!'()*%+,74/&8812
! "#$%&'()*+,-./0*123#4 ! "#$%&'()*LMNO0*1,23#4*@8&89
! 567*89*:897*8;*4<7*;8&&8=#6>*?$792 ! .2='(*6'E#>'4#86*=#4<*.*'%%&#@'4#86*
#6%?4*:7@<'6#$:$)*8672<'6A7A * B7($0*%8=790*@':79'0*'6A*E8&?:7 *
B7(38'9A0*4=82<'6A7A*B7(38'9A0*89 * @86498&$
48?@<*$@9776 ! 1CD*GP*QOG
! 1CD*B#&83(47$*8;*E8&'4#&7*:7:89(*;89 * ! C.,*GP*R&'$<
4<7*F'E'*9?64#:7 ! G#6#*89*G#@98*S"*@'9A
! C.,*B#&83(47$*8;*6862E8&'4#&7 * ! CGI*T':79'
:7:89(*;89*4<7*GH"I * ! S4'6A'9A*:#6#2P*USP*#6479;'@7
#:%&7:764'4#86J ! P&?74884<*1JC
! D*B#&83(47$*8;*6862E8&'4#&7*:7:89( * 5%4#86'&
;89*'%%&#@'4#862@97'47A*%79$#$4764 * ! LVWQKX*B7(38'9A
A'4' ! V#R#
! K=82='(0*=#97&7$$0*%8$$#3&( * ! NIS
#6479:#447640*=#4<*&#:#47A*3'6A=#A4<
! K<7*'3#&#4(*48*%&'(*4867$0*7#4<79*E#'*
A7A#@'47A*<'9A='970*89*E#' *
$8;4='97*'&>89#4<:J
! !

8. ! !

9. ! !""#$%&&'()*+,)-.,"-/0*(01-+*.&
!

10. !""#%&&*02,03-$+4*50-'()*+,)-5+6&
! !

11. !""#$%&&$+4*50-'()*+,)-5+6
! !

12. !""#$%&&)0201+#0*$-'()*+,)-5+6
! !

13. ! !

14. ! !

15. ! !

16. ! !

17. ! !

18. !"#$%&"#'(&)"*'%&)+
789$"06
7:'"'7;7<+*7'##$
7
7=7>70?"*'7<+*
7
$+60"!,(. 7
1,/07'(78:@'*)
! !

19. ,$-$"./".%01/2 3&04'%0"2$+5
! A+(+1,"!,575+1105",+( 7 ! @+1105",+(7+<7J5",2,",0$K
7
+<751'$$0$73,"!7$,(.107 80*2,50$K70"5-
7
0("*97#+,(" ! L?054",+(76'97$#'( 7
#*+50$$7M+4()'*,0$
! 8,(.107#*+50$$7,(7BCA
! DE7<*+67NAI7)0$5*,#",+($
! DE7"9#,5'11972,'75+)07+( 7
! :,$#1'97$,G07)0#0()$7+(7
@'(2'$ +*,0("'",+(
! F,?0)7),$#1'97$,G0 ! @+("0("7O*+2,)0*K78PI1,"0K
7
! H05+*)78"+*07<+*7)'"' O*0<0*0(50$7<+*7)'"'
!! I+5'1,G'",+(7),<<,541" !
! I+5'1,G'",+(7$,6#10

20. /0($%$*"($0#'
)*($+$($&'
-&.+$*&'
4$&5'
!"#$%&'(
,#(&#('
10#(&#(2.0+$3&.'
! !

21. .'4,!"*3-1%3!"55(!64&'777
!!"#$%&%$%'(
!!)*$'*$!+%,$'-(!
!!)*$'*$(
!!)*$'*$!.'#'%&'-(
!!/'-&%#'(
!!01*$'*$!2-1&%3'-(
! !

22. !"#$%&'"'()*
!"#$% '$"()*"&'"+,-$
&
",."/01"&'"".$23 456,78
!"9&$:2";"<$=8>"?-&8>"1&28>"*@5A$>"
B$C>"05D
!"156,782";"E.5@$>"1&'$5.>"F$458&G$>"
<5C4$>"HC2,478$
! !

23. !"#$%&'()*+,-./012/&(-3,4+-5./6789:/";&
!)(*,6)3(*;
& !*7)+-5&-<$(./=(%%,><37+'+7?>7(#7>7(#7/;
@(%%,A&B,)%4C
!D*7)+-5;
!*7)+-5&-<$(./<EE%+3<7+,->-<$(/;
@(%%,&B,)%4
!D*7)+-5;
!D)(*,6)3(*;! !"#$%&'()*+,-./012/&(-3,4+-5./6789:/";
!)(*,6)3(*;
& & !*7)+-5&-<$(./=(%%,><37+'+7?>7(#7>7(#7/;
!"#$%&
!D*7)+-5;
& & !*7)+-5&-<$(./<EE%+3<7+,->-<$(/;
!"#$%&
!D*7)+-5;
!D)(*,6)3(*;
! !

24. ! !

25. 3&04'%0"6787
@1'$$7I,M*'*9
:0201+#0*7Q++1$
)?7;7:'12,/7@*+$$RJ$$06M10*
''#"7;7J()*+,)7J$$0"7O'5/'.,(.7Q++1
')M7;7J()*+,)7:0M4.7S*,).0
))6$7;7:'12,/7:0M4.7A+(,"+*780*2,50 7
L641'"+*7'()789$"067E6'.0$7
:+5460("'",+(7'()78'6#107@+)0
/9:%*+;"<7/"="372"
! >3&04'%0"7;-;:'*#;&)"2'':+?7
!

26. android.util
android.os
android.graphics
android.text
android.database
android.content
android.view
android.widget
android.app
android.telephony
android.hardware
android.net.wifi
android.location
android.media
! android.opengl
!

27. ! !

28. ! !

29. ! !

30. ! !

31. TUUV
'55+*),(.7"+
! !

32. @'4;9$+);0"A$&0+;)".$45;)""%&"BCDB
WVX77777896M,'(%7TUW76,11,+(7
>Y-ZX77[++.107J()*+,)%7]76,11,+(
>W-X77J##107,O!+(07^8%7>-Z76,11,+(
>T-_X77`,()+3$7A+M,10%7]]-_76,11,+( 7
>T-ZX77HEA7S1'5/S0**97^8%7]Z-TZ76,11,+(
Z-YX7777I,(4?72'*,'("$%7T_76,11,+(7
T->X7777O'16730M^8%7>>76,11,+(
! J$7*0#+*"0)7M97@+6#4"0*3+*1)K7a3!+b$7$+4*5073'$7['*"(0*c
!

33. Q!,(.$730b*07.+,(.7"+7(00)
H0$0'*5!
80*20*$,)07$+14",+(
@1,0("7#+*"'1
@1,0("7$4##+*"
S497,(7+<7514M$
A'*/0"",(.
:02,50$
!
L("!4$,'$6---
!

34. J()*+,)
+3(0*$7
!'207(+
6+(09
! !

35. ! !

36. ! !

37. 8"'*"4#$
7
!'207(+
6+(09
! !

38. ! !

39. J5')06,5$ 7
)+(b"7)+
6+(09
! !

40. E"b$73!+79+47/(+3
! !

41. S073+*"!7/(+3,(.
333-)*+,)5+(-)0 333-600"4#-5+6&'()*+,)
! !

42. !""#%&&333-600"4#-5+6&'()*+,)
! !

43. !""#%&&333-(+2+)'-5+6
! !

44. d(+2+)'
333-(+2+)'-5+6
e02,(7A5:+('.!
d/02,(65)+('.!
Q01%7UV_>VWTY>>
! !