SlideShare a Scribd company logo
1 of 6
Traveling Gnome

  Alexey Abolmasov

      12go.asia

    alex@12go.asia

       SG 2012
Why

    People have a lot of time to spend

    People are intrigued by places far away

    People don't know where they want to go

    People hardly know where is what

    People are lazy to think or act, but still want
    information delivered, especially if its free
    and fun
What

    Amelie was first traveling gamificator

    Traveling gnome is a robot that deliver his
    automatic or predefined travel scenario to
    people who like discovering things but lazy
    to answer question “what do I want to know
    today”

    He's on the perpetual round-the-world trip,
    keeping player updated on his travel blog.
Demo
APIs used:

    Expedia: hotels

    Vayant: flights

    Hoiio: sms/voice

    12go.asia: ground transport

    Google: POIs and photos
Future

    Travel zero-player game integrated into
    social and other platforms

    Pushing real travel products to millions
    bored office workers

    Getting local: Asia-wide ground
    transportation GDS 12go.asia


                 alex@12go.asia

More Related Content

Viewers also liked

Hoiio THack (Farehound)
Hoiio THack (Farehound)Hoiio THack (Farehound)
Hoiio THack (Farehound)Kevin May
 
How technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travelHow technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travelKevin May
 
Creating Destination Engagement with Facebook
Creating Destination Engagement with FacebookCreating Destination Engagement with Facebook
Creating Destination Engagement with FacebookTroy Thompson
 
MakeMyTrip THack
MakeMyTrip THackMakeMyTrip THack
MakeMyTrip THackKevin May
 
Tripconomics THack
Tripconomics THackTripconomics THack
Tripconomics THackKevin May
 
PropertyHub Thack
PropertyHub ThackPropertyHub Thack
PropertyHub ThackKevin May
 
Tourism, Social Media + You
Tourism, Social Media + YouTourism, Social Media + You
Tourism, Social Media + YouTroy Thompson
 
Jeppesen THack
Jeppesen THackJeppesen THack
Jeppesen THackKevin May
 
Understanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliersUnderstanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliersKevin May
 
Social media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue managementSocial media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue managementKevin May
 
Travel retailing in 2023
Travel retailing in 2023Travel retailing in 2023
Travel retailing in 2023Kevin May
 
Demystifying hotel metasearch
Demystifying hotel metasearchDemystifying hotel metasearch
Demystifying hotel metasearchKevin May
 
Measuring the Impact of Facebook
Measuring the Impact of FacebookMeasuring the Impact of Facebook
Measuring the Impact of FacebookTroy Thompson
 

Viewers also liked (14)

Hoiio THack (Farehound)
Hoiio THack (Farehound)Hoiio THack (Farehound)
Hoiio THack (Farehound)
 
How technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travelHow technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travel
 
Creating Destination Engagement with Facebook
Creating Destination Engagement with FacebookCreating Destination Engagement with Facebook
Creating Destination Engagement with Facebook
 
T2 atm preso
T2 atm presoT2 atm preso
T2 atm preso
 
MakeMyTrip THack
MakeMyTrip THackMakeMyTrip THack
MakeMyTrip THack
 
Tripconomics THack
Tripconomics THackTripconomics THack
Tripconomics THack
 
PropertyHub Thack
PropertyHub ThackPropertyHub Thack
PropertyHub Thack
 
Tourism, Social Media + You
Tourism, Social Media + YouTourism, Social Media + You
Tourism, Social Media + You
 
Jeppesen THack
Jeppesen THackJeppesen THack
Jeppesen THack
 
Understanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliersUnderstanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliers
 
Social media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue managementSocial media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue management
 
Travel retailing in 2023
Travel retailing in 2023Travel retailing in 2023
Travel retailing in 2023
 
Demystifying hotel metasearch
Demystifying hotel metasearchDemystifying hotel metasearch
Demystifying hotel metasearch
 
Measuring the Impact of Facebook
Measuring the Impact of FacebookMeasuring the Impact of Facebook
Measuring the Impact of Facebook
 

More from Kevin May

Do the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiencesDo the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiencesKevin May
 
Big Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingBig Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingKevin May
 
Global travel startup trends worth knowing
Global travel startup trends worth knowingGlobal travel startup trends worth knowing
Global travel startup trends worth knowingKevin May
 
Discovering traveler intent through search and social
Discovering traveler intent through search and socialDiscovering traveler intent through search and social
Discovering traveler intent through search and socialKevin May
 
Why up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyaltyWhy up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyaltyKevin May
 
State of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast BriefingState of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast BriefingKevin May
 
Google: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinitiesGoogle: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinitiesKevin May
 
Airline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplaceAirline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplaceKevin May
 
Tnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travelTnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travelKevin May
 
App explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new servicesApp explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new servicesKevin May
 
The mobile traveler experience
The mobile traveler experienceThe mobile traveler experience
The mobile traveler experienceKevin May
 
How to market and sell unbundled travel
How to market and sell unbundled travelHow to market and sell unbundled travel
How to market and sell unbundled travelKevin May
 
Making open travel tech ecosystems work to your advantage
Making open travel tech ecosystems work to your advantageMaking open travel tech ecosystems work to your advantage
Making open travel tech ecosystems work to your advantageKevin May
 
Flocations THack
Flocations THackFlocations THack
Flocations THackKevin May
 
THack @ WIT - Skyscanner presentation
THack @ WIT - Skyscanner presentationTHack @ WIT - Skyscanner presentation
THack @ WIT - Skyscanner presentationKevin May
 
Broadening Our Horizons - Tourism Management Institute
Broadening Our Horizons - Tourism Management InstituteBroadening Our Horizons - Tourism Management Institute
Broadening Our Horizons - Tourism Management InstituteKevin May
 
LIVE travel research with YOU as the subject
LIVE travel research with YOU as the subjectLIVE travel research with YOU as the subject
LIVE travel research with YOU as the subjectKevin May
 
Marketing to the new traveller in Asia
Marketing to the new traveller in AsiaMarketing to the new traveller in Asia
Marketing to the new traveller in AsiaKevin May
 
FREE Webinar: Technology and its massive impact on the travel experience
FREE Webinar: Technology and its massive impact on the travel experienceFREE Webinar: Technology and its massive impact on the travel experience
FREE Webinar: Technology and its massive impact on the travel experienceKevin May
 
Rethinking airports for future connected travelers
Rethinking airports for future connected travelersRethinking airports for future connected travelers
Rethinking airports for future connected travelersKevin May
 

More from Kevin May (20)

Do the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiencesDo the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiences
 
Big Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingBig Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketing
 
Global travel startup trends worth knowing
Global travel startup trends worth knowingGlobal travel startup trends worth knowing
Global travel startup trends worth knowing
 
Discovering traveler intent through search and social
Discovering traveler intent through search and socialDiscovering traveler intent through search and social
Discovering traveler intent through search and social
 
Why up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyaltyWhy up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyalty
 
State of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast BriefingState of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast Briefing
 
Google: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinitiesGoogle: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinities
 
Airline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplaceAirline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplace
 
Tnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travelTnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travel
 
App explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new servicesApp explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new services
 
The mobile traveler experience
The mobile traveler experienceThe mobile traveler experience
The mobile traveler experience
 
How to market and sell unbundled travel
How to market and sell unbundled travelHow to market and sell unbundled travel
How to market and sell unbundled travel
 
Making open travel tech ecosystems work to your advantage
Making open travel tech ecosystems work to your advantageMaking open travel tech ecosystems work to your advantage
Making open travel tech ecosystems work to your advantage
 
Flocations THack
Flocations THackFlocations THack
Flocations THack
 
THack @ WIT - Skyscanner presentation
THack @ WIT - Skyscanner presentationTHack @ WIT - Skyscanner presentation
THack @ WIT - Skyscanner presentation
 
Broadening Our Horizons - Tourism Management Institute
Broadening Our Horizons - Tourism Management InstituteBroadening Our Horizons - Tourism Management Institute
Broadening Our Horizons - Tourism Management Institute
 
LIVE travel research with YOU as the subject
LIVE travel research with YOU as the subjectLIVE travel research with YOU as the subject
LIVE travel research with YOU as the subject
 
Marketing to the new traveller in Asia
Marketing to the new traveller in AsiaMarketing to the new traveller in Asia
Marketing to the new traveller in Asia
 
FREE Webinar: Technology and its massive impact on the travel experience
FREE Webinar: Technology and its massive impact on the travel experienceFREE Webinar: Technology and its massive impact on the travel experience
FREE Webinar: Technology and its massive impact on the travel experience
 
Rethinking airports for future connected travelers
Rethinking airports for future connected travelersRethinking airports for future connected travelers
Rethinking airports for future connected travelers
 

Recently uploaded

Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 

Recently uploaded (20)

Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 

12GoAsia THack (Traveling Gnome)

  • 1. Traveling Gnome Alexey Abolmasov 12go.asia alex@12go.asia SG 2012
  • 2. Why  People have a lot of time to spend  People are intrigued by places far away  People don't know where they want to go  People hardly know where is what  People are lazy to think or act, but still want information delivered, especially if its free and fun
  • 3. What  Amelie was first traveling gamificator  Traveling gnome is a robot that deliver his automatic or predefined travel scenario to people who like discovering things but lazy to answer question “what do I want to know today”  He's on the perpetual round-the-world trip, keeping player updated on his travel blog.
  • 4.
  • 5. Demo APIs used:  Expedia: hotels  Vayant: flights  Hoiio: sms/voice  12go.asia: ground transport  Google: POIs and photos
  • 6. Future  Travel zero-player game integrated into social and other platforms  Pushing real travel products to millions bored office workers  Getting local: Asia-wide ground transportation GDS 12go.asia alex@12go.asia

Editor's Notes

  1. They say that a perfect system should be able to find your best traveling route, book your flights, transits and cars, print out detailed time report and pay this all transparently. However, there is one step they all missing - they system should actually take over all hard stuff and go travel for you, check in into your room, drive your car and visit places while you have so much fun at your office.
  2. How would one travel without leaving the office? Send someone instead – be the travel god: direct him, follow his real time blog, get updated and notified on him meeting “people” or other bots, seeing places, have accidents, in a way – a sim traveling on real transit schedules, real world map, real time, real POI and reviews – a zero player game. Eventually he will go home, start the family and get a picket fence, but not just yet.
  3. Most of the travel products are on-demand, following customer momentary wishes. This small zero player is at the pre-wish stage, when people just start dreaming of eventually planning their future trip. Extendable, easy and fun.