- The document describes a tool called MyTravelTimeLine that allows travelers to capture memories and share travel experiences via SMS and phone calls. It provides utilities like posting to social media, finding transportation or hotel deals, and accessing emergency information. The tool aims to make traveling more social and help travelers along their journey using only basic phone functions. It uses APIs from various travel and social platforms and plans future enhancements like customer satisfaction surveys.

1. http://www.mytraveltimeline.in/
And
http://mytraveltimeline.in/Timeline/main/
MyTravelTimeLine
Connect | Share | Travelogue vis SMS / Call
- Konark Modi, Hemant Juyal, Bhaskar Gupta, Piyush Kumar
- MakeMyTrip India Pvt Ltd.

2. What problem it solves?
When we travel
What we like about photographs is that they capture
a moment that’s gone forever…
We have built a tool to capture emotions / reviews,
connect with world , solve traveler’s during the trip
concerns via an interactive application…
accessible to everyone (via SMS and phone) because
All it takes is a single moment !

3. In Detail
 Capture traveler’s emotions, a travelogue via SMS / Phone call,
so he can come back and blog, view, post, share or have a
nostalgic ecstasy looking back at memories later.
 He can also post reviews, status on FB via SMS
 During his travel, traveler can also use travel timeline as a
utility app like
 To find places based hotels deals for last minute deals (WEGO
DEALS API)
 To find public transportation within and outside the city. (Jeppesen
and Rome2Rio API)
 Get your today’s activity scheduled based on your itinerary. (TripIt
API)
 Capture moments, emotions, reviews of short text, Voice messages
on TravelTimeLine and optionally post on FB (Hoiio, TextWeb and FB
API)
Future Considerations –
 “Instant customer satisfaction survey via IVR or call for single
women travelers to reconfirm about their safety”
 “SOS numbers (Tell me present country’s emergency numbers)”

4. What APIs you used

5. How it works
 User Registers on MyTravelTimeLine and gives access to FB
Login, TripIt Account
 During the travel he can send SMS to do various activities like
 Post a message, moment of ecstasy and keep it on mytraveltimeline
app. He can initiate a CALL back request to LOG a voice message /
experience for his travel blog.
 Post a message to FB
 Get directions to reach a place within a city or anywhere around the
world
 Find hotel, package or flight DEALS in search of better on the spot
travel
 Get present conversion rates
 Travelers can use it as a security feature to capture or send SOS or
ask for Emergency numbers of that country when in NEED.
 User comes to the website and review his timeline, FB
posts, and further details , edit them.

6. Why SMS or Call
 Access to information is very easy on this platform;
anytime & anywhere 24X7.
 Barrier to entry / use the system irrespective of
language / literacy etc. ; this is the system to be provide
useful means of generating & consuming information
through text-based app!
 In a country like India where internet penetration is
growing but still on a very lower side & where mobile
phone penetration is very high; an SMS-based solution
will kick so many things for everyone

7. Opportunity within an existing or
new system
 Internet on SMS and SMS for masses !
 Power of UGC (User Generated Content) in REAL TIME. As
your reach grows and user starts reviewing, speaking more,
the information will be powerful. FB, Tweeter, Review sites
which can be integrated will have more data. Use it to do
Research / Conduct Surveys, better deals.
 Instant customer satisfaction survey can be built up while
traveler is experiencing the trip.
 Booking Reconfirmation can be easily made over this model,
reconfirming the booking from both customer and supplier
side.

8. Commercial viability
 Lot of innovation is being evolved in pre-booking phases.
There is lot more scope and innovation needed to solve
customer’s problem while he is ON the trip. We can offer
similar services for easy access of information for
everyone.
 Connection is important and how well you can connect to
your consumers and provide a platform where ease &
convenience of use is make or break a difference to
people’s lives !
 Increase your repeat customers, and stickiness.
Hotels, OTA, customers, all can be weaved seamlessly to
a common platforms without the hassle of customer
storing contact info into their phonebook.

9. Technology platform power:-
 Sentimental Analysis over content generated
 Social Integration
 Get the relationships going with the social connect by
integrating services like Facebook and Twitter and
MyTravelTimeLine network.
 Gamification : use of game theory principles to
continuously motivate the users to remain active in
system.

10. Next Steps:-
 Today this may look like a PoC but we plan to Roll-out
this unique product in India focusing on many areas …
 Roadmap:-
 Crowdseeding & LOCALIZATION:-
 As of now; this system may look like a tradition
“crowdsourcing" model as anyone can send a SMS-message to a
central system in which messages are gathered, stored and
processed + analyzed to produce useful information and
visualized on a map / trend graphs but the same system can be
used in a “Crowdseeding” approach too; where Content-flow can
be directed from the set of specialized residents and frequent
travelers in form of their local language / language of the
Content generator to have a Truthful and locale data/content
about the destination.

11. Demo URL
 Visit http://www.mytraveltimeline.in/ and
http://mytraveltimeline.in/Timeline/main/
 SMS to +919266592665 starting SMS - @ttl
 @ttl.post <msg> to post a message to FB
 @ttl.call to allow callback service to record voice message
 Or Call +6568714894 to record voice message
 @ttl.route A to B
 @ttl.deals
 @tt.register
Thanks : Q & A –
konark.modi@makemytrip.com,
hemant.juyal@makemytrip.com,
Bhaskar.gupta@makemytrip.com
piyush.kumar@makemytrip.com