The industry continues to find itself in the throes of an exciting period of change, with new ideas from startups and fresh thinking from established brands playing out every single day. Set against the rise of the massively empowered pro-sumer and a myriad of new devices, and the industry could well be experiencing a golden age in travel technology. But what do you think? Here is your chance to debate and share your opinions as part of a unique event where attendees become a dynamic and live research panel.

1. Live Research: YOU
Are the Subject
Webinar
September 6, 2012

2. Kevin May
Tnooz
Editor & Co-moderator
Gene Quinn
Tnooz
CEO & Producer

3. Stephen Joyce
CEO,
Rezgo
Live Research: You Are the Subject
September 6, 2012 A Tnooz-PhoCusWright Webinar
Douglas Quinby
Senior Director,
Research,
PhoCusWright Inc.
Lorraine Sileo
Vice President,
Research,
PhoCusWright Inc.

4. What is your company’s outlook for 2012? Do you
expect total sales (revenues) will be
a. Down a lot (down more than 5% from 2011)
b. Down a little (down 1-5%)
c. Flat
d. Up a little (1-5% growth)
e. Up a lot (more than 5% increase over 2011)
Question #1: How’s It Going?

5. Still Searching…

6. Question #2: Still Searching…
What is your take on Google Flights?
a. We all made a mountain out of a molehill
b. Watch out: the molehill will soon become a
mountain
c. Uncertain: Google has its work cut out for itself

7. (Anti)Social

8. Question #3: Are You Social or Anti-Social?
What is your company’s primary objective in social
media?
a. Driving sales
b. Branding and engagement
c. Customer service
d. Not sure – still figuring it out
e. None of the above

9. a. Very successful
b. Somewhat successful
c. Not successful
d. Not sure – can’t
measure / still figuring
it out
e. Don’t do social
How would you rate your success?
Question #4: Social Success

10. M is for
Mobile
Mayhem
Money
Meta
Moxie
M…

11. Question #5: M is for Mobile
What percentage of your traffic today is coming from
mobile devices? (Including phones and tablets.)
a. Most of it (50% or more)
b. A lot (at least 25%)
c. 10-25%
d. Less than 10%
e. Don’t know/does not apply

12. You Can Take
This Price
(and Shove It)

13. a. They are frivolous: no
impact
b. They are not frivolous, but
still no impact
c. They will significantly alter
hotel pricing terms with
OTAs
d. Not sure
What will be the impact of the
lawsuits and investigations into
hotel-OTA price parity terms?
Question #6: Suppliers vs. OTAs

14. How will OTA-supplier dynamics evolve over the next 24
months?
a. Significantly in favor of OTAs
b. Slightly in favor of OTAs
c. Balanced
d. Slightly in favor of suppliers
e. Significantly in
favor of suppliers
Question #7: Suppliers vs. OTAs

15. Big Ideas

16. Question #8: Big Ideas
Which of the following trends or technologies will have
the greatest impact on travel over the next 24 months
(besides mobile)?
a. Semantic search
b. Social commerce
c. Big data
d. Cloud computing
e. Voice recognition /
personal assistant
applications

17. Questions?
Stephen Joyce
CEO,
Rezgo
Douglas Quinby
Senior Director,
Research,
PhoCusWright Inc.
Lorraine Sileo
Vice President,
Research,
PhoCusWright Inc.

18. Sponsored by:
The PhoCusWright
Subscriptions
• Global Edition
• Innovation Edition
• European Edition
• APAC Edition
• Money Edition
For more information:
sales@phocuswright.com

19. Related Releases:
Go to
www.phocuswright.com
for
more
information!

20. Thank you!
Send questions to Kevin May, kevin@tnooz.com
Webinar replay and slide presentation available at www.tnooz.com
Subscribe to Tnooz’s email newsletter at www.tnooz.com/newsletter