If you are not prepared to be wrong you will never come up with anything original. By the time you’re an adult, you are afraid to be wrong, and we run companies like this…
-Sir Ken Robinson
10. Agile Flexible Process Traditional Waterfall etc. TRUST! Encourage Mistakes FEAR! Punish Mistakes Cyclical, open and sometimes painful Top Down Command and Control Design on Behavior and evolutions Design on Demographics Build around Behavior not usability Build to Use Case then defend it till you die