How The Internet Can Change Your Career Path

HOW THE INTERNET
CAN CHANGE YOUR
CAREER PATH
philtercommunications.com
St. Clement’s School

WHAT’S YOUR
PERSONAL BRAND?
http://bit.ly/V83q2E

START WITH
SEARCH
“77% OF ALL RECRUITERS ... RUN AN ONLINE SEARCH
FOR THE CANDIDATE PRIOR TO CONTACTING, YET ONLY
29% OF STUDENTS USE SOCIAL NETWORKING SITES TO
PROMOTE THEMSELVES” WHEN LOOKING FOR A JOB.
http://bit.ly/Si2pES

http://bit.ly/O18WkZ

• Start with a Google search, see what shows up within search results for the web and images.
• Make a list of all of the social networks that you are a part of and the links your name appears in.
• Remove all unprofessional content from your public accounts. This means combing through any
public photos on Facebook. Your next employer doesn’t need to see photos of you in a bathing suit.
• Privacy settings don’t always protect you. There are always ways to access your information.
If you wouldn’t be comfortable having it on the front page of The New York Times,
it probably shouldn’t be anywhere online.

WHAT DOES YOUR BRAND
LOOK LIKE ONLINE?

HOW CAN YOU
BUILD YOUR OWN
BRAND ONLINE?

STEP 1:
OWN YOUR NAME
Your name is at the forefront of your
personal brand. It’s important to
appear in search so reserve your
name now in social networks
(Twitter, Facebook, LinkedIn,
About.me) and other niche networks.
Did you know:
You can purchase your domain name for $12
at www.domainsatcost.ca
http://bit.ly/PoQ8rJ

YOUR BRAND MESSAGE
SHOULD CONVEY:
1. YOUR INTERESTS
2. YOUR PERSONAL STRENGTHS
3. YOUR EXPERIENCE AND FUTURE GOALS
STEP 2:
MAKE YOUR MESSAGE
CLEAR ON ALL
NETWORKS

1. USE YOUR SOCIAL NETWORKS
DIFFERENTLY. KEEP SOCIAL LIFE
SEPARATE FROM WORKING LIFE.
2. TEST DIFFERENT METHODS TO
ENGAGE. ASK QUESTIONS, START
CONVERSATIONS, JOIN GROUPS.
3. RESEARCH ALL USERS. FOLLOW
INDUSTRY LEADERS TO SEE HOW THEY
USE THE TOOLS AND WHO THEY
ENGAGE WITH.
STEP 3:
LISTEN, ENGAGE
AND RESEARCH

AFTER ALL THAT, DON’T FORGET TO
SEARCH THEM!
Find similarities, common interests and conversation starters to help you build a connection.
• On Twitter, see what they are posting and follow them.
• On LinkedIn, see where they previously worked or went to school and ask for a connection.
• On Facebook, see what they like, if they have kids, what they are interested in.

TWITTER AND
LINKEDIN AND
WHY THEY MATTER
MORE

I USE TWITTER TO HELP MY
IDEAS SPREAD, TO LEARN
NEW THINGS AND TO
ENGAGE WITH OTHERS.
Twitter is:
• About engagement
• About listening to people
• Connecting with everyone in and out of your industry/network
• Great for business and personal relationships
• To increase your social presence
• Easy way to update your other social networks

Mary Long - Writer at MediaBistro.com, Social Media Guru
@MarycLong Have you seen a Twitter Powered Gumball
Machine? http://youtu.be/4_eHZaE_E1A
Results: A blog post on mediabistro.com that received over 10,000 impressions online and over 100 Tweets, 20 Likes, 13
Shares on Linkedin and 20 new Followers
Hans Schurler- Co-founder of IoBridge
@schurler I am connecting a arduino to a servo motor
although getting no rotation, any tips?
Results in: A skype call and a complete project. A blog post on Thingspeak.com. A trip to Pittsburgh for the Maker Faire. A
partner in Business.
Angela Scardillo - VP Marketing, Best Buy Canada
@AngelaScardillo does your office have a Twitter Powered
Gumball Machine. http://youtu.be/4_eHZaE_E1A
Results: A tweet back “asking for her own Gumball Machine”. ????

This is the most professional social network. It’s a place to brag about your achievements and brand yourself as an
excellent resource on a particular topic.
It also allows you to offer every professional or academic connection a ‘safe’ place to connect
with you where there is no threat of finding personal pictures or posts. If you have a LinkedIn
page as a professional profile, you can ask people to connect with you here to stay in touch
and learn more about you. This way, they may not Google you or look for you on other social
networks.
Why Linkedin?
• More public then Faceboook, which means more views from industry professionals.
• It’s where recruiters go first.
• Linkedin matches you to other users, groups and jobs that may interest you.
• Linkedin will give you presence on Google

NEW FACEBOOK APP,
STALKER, GETS 5 MILLION
DOWNLOADS IN 1 DAY.
LINKEDIN LETS YOU FIND OUT WHO
VISITED YOUR PROFILE ALL OF THE
TIME, FOR FREE.

HELPING YOU AT SCHOOL
Start connecting with users that have common interests and similarities.

If you are attending University next year:
• Try to connect with your future profs by following them on Twitter and
connecting with them on LinkedIn. “@kevinhisko looking forward to being in
your class. Any websites I should be visiting?”
• Find out which books you will need and follow the authors that wrote them.
• Search for university clubs and groups on Twitter and follow them to connect
with students and see if you can get involved prior to next September.

While attending University:
• Start connecting with professors that teach a similar class at other schools.
• Follow industry professionals on Twitter and LinkedIn (search Hashtags on
Twitter around your profession.)
• Start connecting with fellow students both in your program and outside on
Twitter and on LinkedIn.
• Use Twitter to engage with others guest speakers or at school events.

AN INTEGRATED APPROACH• Give, give, give. It’s about sharing information.
• Focus on your genuine interest, content will come easier.
• Be engaging - it’s a conversation not just shouting at people.
• Post frequently, even if people are not sharing. (It’s ok to repost content).
• Use free tools like Hootsuite and Buffer to help manage accounts.
• Make sure that all of your accounts are connected.
• Include your social networks in your email signature.
• Use tools such as Sonar and Banjo to better understand location-based social.
My Big Four
Yours may be different
Other Networks Location Aware
You will just need to be social,
users will come to you.

MEASURE
EVERYTHING

A DASHBOARD
TO MEASURE
SUCCESS
Tools like Klout will give recruiters and colleagues the
ability to score your social media success. Most
businesses want to have connected and social
employees. Start to measure your success and tweak
your messaging. Find out which people care about the
things you tweet and like - they are your supporters.
- Your Klout score could be more important then your GPA.
- What you influence matters
http://bit.ly/QxMjl4

USE
BITLY.COM
TO MEASURE
ENGAGEMENT
ON LINKS
When you paste a link into a presentation,
Twitter, LinkedIn or Facebook, you can use
Bitly.com to measure how many clicks your link
receives.
This is a great tool to see overall engagement
from social media where in the world people
are clicking your links from.

80 TOTAL PHOTOS
768 TOTAL DIGITAL IMPRESSIONS
74 TOTAL
CONNECTIONS
0
37.5
75.0
112.5
150.0
Jan 27, 2011 March, 2011 May, 2011 July, 2011 September, 2011 November,2011 January,2012
Photos/Media
Comments/Likes/Metions
Friends/Network

WHEN YOU LEAVE ST. CLEMENT’S
SCHOOL, STAY CONNECTED NOT
JUST TO YOUR FRIENDS BUT ALSO
WITH THEIR PARENTS, YOUR
TEACHERS AND SCHOOL
ADMINISTRATORS
Think about your friends and the value of keeping those connections. Before you
go to University try and connect with 20 to 30 people on LinkedIn who are
connected to your time at St. Clement’s and see how those relationships grown
during the next four years at school.

KEY TAKEAWAYS

1. DEVELOP YOUR PERSONAL
BRAND STATEMENT
http://bit.ly/QHLsli

2. MAKE MISTAKES
An experienced person is one that
is making mistakes and learning from them.

3. WORK SMARTER
WORK HARDER

Hockey Team I play with every Thursday
Halloween 2010 - Optimus Prime
Hanging out with T.O Gene
Family Vacation in Punta Cana
4: BE YOURSELF
HAVE FUN
AND SHARE
University Reunion on Ottawa River
http://bit.ly/U36ZrOViewVideo

5. ALWAYS
SAY THANK YOU

THANK YOU.
167 King Street East, Second Floor
Toronto, Ontario, M5A 1J4
416.365.0460
@kevinhisko
kevin@philtercommunications.com
Toronto, Canada - http://bit.ly/SvT9aK

How The Internet Can Change Your Career Path

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