Creating a new myth

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We need a new myth of capital. A story that is not a rationale, but a compelling sexy fundamental truism for our society around stewardship of resources, global equity, why it matters to me.

Economia e finanças Tecnologia

Creating a new myth ,[object Object],[object Object]

Three myths Redemptive violence Exodus reclaimed Gospel of wealth

The new myth ,[object Object],[object Object]

Some of the people we’re talking to ,[object Object]

They’re not like old money ,[object Object],[object Object],[object Object]

Why newly rich people are open to a new myth: ,[object Object],[object Object],[object Object],[object Object]

Neuroscience meets myth making ,[object Object],[object Object],[object Object]

The story is about you ,[object Object],[object Object]

It includes your consumption ,[object Object]

It includes the way you give ,[object Object]

And it includes the way you invest ,[object Object],[object Object],[object Object]

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