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Fender Presentation
1.
FENDER STRATOCASTER
Group Members: Kevin Akin D. Aaron Bucy Nathan DeParis
2.
BRAND POSITIONING
STATEMENT: Fender is designing a signature guitar with the quality you expect at a price that appeals to the beginner, intermediate and professional guitarist.
3.
FEATURED ARTIST:
JOHN MAYER
4.
FEATURED ARTIST:
JOHN MAYER Well established artist Musically Talented Tone & Quality of his instrumentation is at the highest caliber
5.
FEATURED ARTIST:
THE MASTERPIECE Professional Beginner Intermediate
6.
MARKETING PLAN:
RETAILERS Target Best Buy’s new music department Guitar Center
7.
MARKETING PLAN: PRODUCT PLACEMENT NBC
Late Night The Jay Leno Show The Tonight Show Late Night
8.
MARKETING PLAN:
ADVERTISING Guitar Hero Version with commercial featuring John Mayer
9.
MARKETING PLAN:
PUBLICITY John Mayer doing in-store signing/performance Target Guitar Center Best Buy
10.
THANK YOU
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